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2\u-247?\u20250?\u21576?\u29616?\u-230?\u28165?\u26224?\u12289?\u31616?\u-30335?\u12289?\u26377?\u21147?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20108?\u12289?\u-28207?\u23383?\u22612?\u21407?\u29702?\u30340?\u32467?\u26500?\u19982?\u29305?\u28857?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. \u-28207?\u23383?\u22612?\u30340?\u32467?\u26500?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1\u-247?\u32437?\u21521?\u32467?\u26500?\u8212?\u8212?\u32467?\u-29766?\u20808?\u-30644?\u12289?\u20197?\u19978?\u32479?\u19979?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u8212?\u8212?\u-32278?\u19978?\u-32756?\u19979?\u23637?\u24320?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u8212?\u8212?\u-32278?\u19979?\u-32756?\u19978?\u24635?\u32467?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u-230?\u26576?\u26381?\u21153?\u-26503?\u30446?\u30340?\u21487?\u-30644?\u24615?\u25253?\u21578?/\u21608?\u26399?\u24615?\u24037?\u20316?\u27719?\u25253?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2\u-247?\u27178?\u21521?\u32467?\u26500?\u8212?\u8212?\u24402?\u31867?\u20998?\u32452?\u12289?\u-28613?\u-28783?\u25490?\u21015?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u-230?\u24180?\u24230?\u20250?\u-29778?\u23433?\u25490?/\u20135?\u21697?\u21151?\u-32515?\u20171?\u32461?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. \u-28207?\u23383?\u22612?\u30340?\u21407?\u29702?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1\u-247?\u32467?\u-29766?\u20808?\u-30644?\u8212?\u8212?\u-30270?\u28857?\u28165?\u26224?\u12289?\u-27154?\u-26472?\u26126?\u30830?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u-230?\u30005?\u26799?30s\u27719?\u25253?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u32451?\u20064?\u-230?\u26803?\u29702?\u29616?\u22312?\u-26782?\u20020?\u30340?\u24037?\u20316?\u20219?\u21153?/\u-27154?\u-26472?\u30340?\u20013?\u24515?\u24605?\u24819?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2\u-247?\u19978?\u19979?\u23545?\u24212?\u8212?\u8212?\u-28613?\u-28783?\u32039?\u23494?\u12289?\u20114?\u30456?\u25903?\u25745?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3\u-247?\u24402?\u31867?\u20998?\u32452?\u8212?\u8212?\u29420?\u31435?\u23436?\u25972?\u12289?\u19981?\u-28211?\u19981?\u28431?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24037?\u20855?\u-230?MECE\u21407?\u21017?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1\u-247?\u22240?\u26524?-\u22240?\u26524?\u20851?\u31995?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2\u-247?\u26102?\u-27148?-\u26102?\u-27489?\u-29791?\u21010?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3\u-247?\u31354?\u-27148?-\u29615?\u29699?\u-29791?\u21010?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4\u-247?\u26041?\u-26782?-\u19977?\u-30254?\u-29791?\u21010?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20363?\u23376?\u-230?\u23458?\u25143?\u-26880?\u27714?\u-29754?\u21035?\u12289?\u26102?\u-27148?\u31649?\u29702?\u12289?\u31199?\u25151?\u-28663?\u22336?\u12289?\u24037?\u20316?\u27719?\u25253?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29784?\u-29766?\u-230?\u-28712?\u26377?\u20160?\u20040?\u20998?\u31867?\u26041?\u24335?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4\u-247?\u-28613?\u-28783?\u25490?\u21015?\u8212?\u8212?\u-26502?\u24207?\u25490?\u21015?\u12289?\u-28211?\u28857?\u31361?\u20986?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u19977?\u12289?\u-28207?\u23383?\u22612?\u21407?\u29702?\u22312?\u24037?\u20316?\u-30616?\u-28738?\u20013?\u30340?\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. \u26085?\u24120?\u27719?\u25253?\u-230?\u-26503?\u30446?\u-28709?\u24230?\u12289?\u19994?\u32489?\u24635?\u32467?\u31561?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. \u25552?\u26696?\u31574?\u21010?\u-230?\u24066?\u22330?\u31574?\u30053?\u12289?\u20135?\u21697?\u26041?\u26696?\u31561?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3. \u-28498?\u20214?\u25776?\u20889?\u-230?\u24037?\u20316?\u-29705?\u27714?\u12289?\u-27154?\u-26472?\u21453?\u-26232?\u31561?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29784?\u-29766?\u-230?\u-28712?\u26377?\u21738?\u20123?\u24212?\u29992?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20108?\u-29774?\u-230?\u-30208?\u20043?\u26377?\u29289?\u8212?\u8212?\u26500?\u24314?\u32467?\u26500?\u21270?\u30340?\u-30616?\u-28738?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u19968?\u12289?\u32437?\u21521?\u-230?\u-28613?\u-28783?\u26803?\u29702?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. \u30830?\u23450?\u20027?\u-26472?\u19982?\u20013?\u24515?\u24605?\u24819?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1\u-247?\u21306?\u20998?\u-29731?\u-26472?\u19982?\u20027?\u-26472?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29731?\u-26472?\u-230?\u-31997?\u22260?vs\u20027?\u-26472?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20363?\u23376?\u-230?\u29615?\u20445?vs\u22914?\u20309?\u20943?\u32531?\u20840?\u29699?\u27668?\u20505?\u21464?\u26262?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20363?\u23376?\u-230?\u20135?\u21697?\u20171?\u32461?vs\u20135?\u21697?\u23545?\u26576?\u20301?\u23458?\u25143?\u30340?\u20027?\u-30335?\u21151?\u-32515?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2\u-247?\u22914?\u20309?\u25776?\u20889?\u20027?\u-26472?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u8212?\u8212?\u20013?\u24515?\u24605?\u24819?\u-230?\u26126?\u30830?\u24615?\u12289?\u-27512?\u23545?\u24615?\u12289?\u19968?\u-29393?\u24615?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u8212?\u8212?\u26377?\u22522?\u26412?\u26694?\u26550?\u-230?\u20107?\u29289?\u-248?\u24773?\u-247?+\u-30270?\u28857?+\u30446?\u26631?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u32451?\u20064?\u-230?\u23581?\u-29739?\u21015?\u20986?\u19982?\u24037?\u20316?\u30456?\u20851?\u30340?\u-29731?\u-26472?\u-244?\u20877?\u32454?\u21270?\u21040?\u29616?\u-27082?\u27573?\u30340?\u20027?\u-26472?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. \u20027?\u-26472?\u23618?\u23618?\u25286?\u-30237?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24037?\u20855?\u-230?Tops\u21407?\u21017?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1\u-247?\u26377?\u30340?\u25918?\u30690?\u-248?Targettoouraudiences\u-247?\u-230?\u26377?\u26126?\u30830?\u30340?\u30446?\u26631?\u21463?\u20247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2\u-247?\u-29393?\u31359?\u25972?\u20307?\u-248?Overarching\u-247?\u-230?\u20013?\u24515?\u24605?\u24819?\u24517?\u-26501?\u-29393?\u31359?\u25972?\u20010?\u-30616?\u-28738?\u-28729?\u31243?\u30340?\u22987?\u32456?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3\u-247?\u25527?\u22320?\u26377?\u22768?\u-248?Powerful\u-247?\u-230?\u20013?\u24515?\u24605?\u24819?\u26377?\u-29261?\u22815?\u30340?\u21147?\u-28209?\u21644?\u21560?\u24341?\u21147?\u-244?\u-32515?\u22815?\u28608?\u21457?\u21463?\u20247?\u30340?\u20852?\u-29277?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4\u-247?\u-30208?\u20043?\u26377?\u25454?\u-248?Supportable\u-247?\u-230?\u25552?\u20379?\u-29261?\u22815?\u30340?\u-29766?\u25454?\u12289?\u25968?\u25454?\u12289?\u20107?\u23454?\u26469?\u25903?\u25345?\u20013?\u24515?\u24605?\u24819?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u-230?\u-27392?\u21806?\u26041?\u26696?\u25776?\u20889?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u32451?\u20064?\u-230?\u-28663?\u19968?\u20010?\u-32278?\u24049?\u-28719?\u26399?\u24037?\u20316?\u-26503?\u30446?/\u26041?\u26696?\u-244?\u21015?\u20986?\u27719?\u25253?\u26694?\u26550?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20108?\u12289?\u27178?\u21521?\u-230?\u20869?\u23481?\u22635?\u20805?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. \u24402?\u32435?\u28436?\u32462?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24037?\u20855?\u-230?MECE\u27861?\u21017?\u12289?\u19977?\u27573?\u-29766?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1\u-247?\u24402?\u32435?\u30340?\u-28613?\u-28783?\u-26502?\u24207?\u-230?\u26102?\u-27148?\u12289?\u32467?\u26500?\u12289?\u-28211?\u-30335?\u24615?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2\u-247?\u28436?\u32462?\u30340?\u19977?\u27573?\u-29766?\u-230?\u22823?\u21069?\u25552?\u12289?\u23567?\u21069?\u25552?\u12289?\u32467?\u-29766?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29784?\u-29766?\u-230?\u24402?\u32435?\u25110?\u28436?\u32462?\u-28670?\u29992?\u22312?\u21738?\u20123?\u22330?\u26223?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. SCQA\u27861?\u21017?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1\u-247?\u-32564?\u26223?\u-248?Situation\u-247?\u-230?\u25551?\u-28688?\u24403?\u21069?\u20107?\u20214?\u21457?\u29983?\u30340?\u24773?\u20917?\u25110?\u29615?\u22659?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2\u-247?\u20914?\u31361?\u-248?Complication\u-247?\u-230?\u23384?\u22312?\u30340?\u-27154?\u-26472?\u25110?\u30683?\u30462?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3\u-247?\u30097?\u-27154?\u-248?Question\u-247?\u-230?\u26126?\u30830?\u25552?\u20986?\u-26880?\u-30335?\u-30237?\u20915?\u30340?\u-27154?\u-26472?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4\u-247?\u22238?\u31572?\u-248?Answer\u-247?\u-230?\u25552?\u20379?\u-27154?\u-26472?\u30340?\u-30237?\u20915?\u26041?\u26696?\u25110?\u31572?\u26696?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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