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Who is who? \u8211? \u20135?\u21697?\u32463?\u29702?\u30340?\u-30254?\u-32142?\u-29788?\u30693?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. \u20135?\u21697?\u32463?\u29702?\u30340?\u23450?\u20041?\u12289?\u-32692?\u-29405?\u21450?\u-30254?\u-32142?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.1 \u20135?\u21697?\u32463?\u29702?\u20174?\u20309?\u-32756?\u26469?\u8212?\u8212?P&G\u20026?\u20309?\u-29762?\u31435?Brand manager\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.2 \u20135?\u21697?\u32463?\u29702?\u30340?\u31867?\u22411?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.3 \u20135?\u21697?\u32463?\u29702?\u30340?\u22235?\u22823?\u-30254?\u-32142?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.4 \u20135?\u21697?\u32463?\u29702?\u30340?\u20845?\u22823?\u-32692?\u-29405?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.5 \u20135?\u21697?\u31649?\u29702?\u20013?\u22242?\u-27105?\u19982?\u32452?\u32455?\u32467?\u26500?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.6 \u20135?\u21697?\u32463?\u29702?\u19982?\u-26503?\u30446?\u32463?\u29702?\u30340?\u21306?\u21035?\u21450?\u-32684?\u31995?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. \u20135?\u21697?\u31649?\u29702?\u20307?\u31995?\u19982?\u26694?\u26550?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.1 \u20135?\u21697?\u31649?\u29702?\u27010?\u-28688?\u-230?\u20135?\u21697?\u31649?\u29702?\u30340?\u21508?\u-27082?\u27573?\u-27148?\u30340?\u20851?\u31995?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.2 \u20135?\u21697?\u32463?\u29702?\u22312?\u20135?\u21697?\u31649?\u29702?\u21508?\u-27082?\u27573?\u30340?\u-30254?\u-32142?\u21644?\u-32692?\u-29405?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.3 \u22914?\u20309?\u-29788?\u-29754?\u20135?\u21697?\u8212?\u8212?\u20135?\u21697?\u30340?\u20869?\u28085?\u19982?\u22806?\u24310?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.4 \u22914?\u20309?\u29702?\u-30237?\u24066?\u22330?\u8212?\u8212?\u-26782?\u21521?\u24066?\u22330?\u19982?\u-26782?\u21521?\u23458?\u25143?\u30340?\u24046?\u21035?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.5 \u20174?\u24066?\u22330?\u23548?\u21521?\u21040?\u20215?\u20540?\u23548?\u21521?\u30340?\u21319?\u21326?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3. \u30446?\u26631?\u19982?\u23450?\u20301?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.1 \u30446?\u26631?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2 \u23450?\u20301?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20108?\u-28440?\u20998? What to do\u-225?- \u20135?\u21697?\u32463?\u29702?\u24517?\u22791?\u30340?\u21019?\u26032?\u24605?\u32500?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. \u21019?\u26032?\u24605?\u32500?\u9312?\u-230?\u20197?\u23458?\u25143?\u20026?\u20013?\u24515?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.1 \u20851?\u27880?MOT\u-248?Moment Of Truth\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.1.1 \u-29395?\u20080?\u26102?\u21051?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.1.2 \u20351?\u29992?\u26102?\u21051?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.2 \u29992?\u25143?\u20215?\u20540?\u22320?\u22270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.2.1 \u32472?\u21046?\u29992?\u25143?\u20215?\u20540?\u22320?\u22270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29698?\u22530?\u28436?\u32451?\u-230?\u-29762?\u-29791?\u-32278?\u-29013?\u20135?\u21697?\u29992?\u25143?\u20215?\u20540?\u22320?\u22270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. \u21019?\u26032?\u24605?\u32500?\u9313?\u-230?\u-29208?\u30028?\u24605?\u32500?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.1 \u-29208?\u30028?\u24605?\u32500?\u30340?\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.1.1 \u26696?\u20363?\u20998?\u26512?\u-230?\u-29791?\u31639?\u26426?\u30340?\u28436?\u-28709?\u21382?\u21490?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.2 \u30740?\u21457?\u8220?\u-29208?\u30028?\u24605?\u32500?\u8221?\u25552?\u21319?\u26041?\u27861?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3. \u21019?\u26032?\u24605?\u32500?\u9314?\u-230?\u24046?\u24322?\u21270?\u24605?\u32500?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230? \u27773?\u-28826?\u30340?\u28436?\u-28709?\u21382?\u21490?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.1 \u25112?\u30053?\u30011?\u24067?\u30340?\u20351?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?Yellow Tail\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2 \u-29698?\u22530?\u28436?\u32451?\u-230? \u32472?\u21046?\u-32278?\u-29013?\u20135?\u21697?\u30340?\u25112?\u30053?\u30011?\u24067?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4. \u21019?\u26032?\u24605?\u32500?\u9315?\u-230?\u25299?\u23637?\u8220?\u-31523?\u28023?\u23458?\u25143?\u8221?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230? \u21360?\u24230?\u20912?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5. \u21019?\u26032?\u24605?\u32500?\u9316?\u-230?\u20851?\u27880?\u24322?\u24120?\u-248?\u26696?\u20363?\u20998?\u26512?\u-230? Hornby\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24433?\u29255?\u27427?\u-29361?\u-230? \u20013?\u-28652?\u23707?\u28023?\u25112?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5.1 \u30740?\u21457?\u26085?\u24120?\u24037?\u20316?\u24120?\u-30271?\u8220?\u24322?\u24120?\u8221?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5.2 \u30740?\u21457?\u24322?\u24120?\u-30237?\u20915?\u26041?\u27861?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6. \u21019?\u26032?\u24605?\u32500?\u9317?\u-230?DFX\u25972?\u20307?\u24605?\u32500?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.1 \u30740?\u21457?\u20915?\u23450?\u20135?\u21697?\u25104?\u26412?80%\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.2 DFQ \u-26782?\u21521?\u-29400?\u-28209?\u30740?\u21457?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.3 DFC \u-26782?\u21521?\u25104?\u26412?\u30740?\u21457?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.4 DFM \u-26782?\u21521?\u21487?\u21046?\u-28640?\u24615?\u30740?\u21457?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u19977?\u-28440?\u20998? How to do\u-225?- \u31454?\u24773?\u20998?\u26512?\u19982?\u20135?\u21697?\u-30268?\u21010?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. \u23439?\u-30270?\u20998?\u26512?\u-248?PESTEL\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.1 \u25919?\u27835?\u22240?\u32032?Political\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?\u20013?\u22269?\u-28646?\u20449?\u-29762?\u22791?\u26631?\u20934?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.2 \u32463?\u27982?\u22240?\u32032?Economic\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.3 \u31038?\u20250?\u22240?\u32032?Social\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?VOX\u-32767?\u-24700?\u21270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.4 \u25216?\u26415?\u22240?\u32032?Technological\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.5 \u29615?\u22659?\u22240?\u32032?Environmental\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.6 \u27861?\u24459?\u-30335?\u32032?Legal\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29698?\u22530?\u28436?\u32451?: \u30001?PESTEL\u23548?\u20837?\u30340?\u20135?\u21697?\u21019?\u26032?\u28857?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29698?\u22530?\u28436?\u32451?\u-230?\u24066?\u22330?\u23481?\u-28209?\u-26492?\u20272?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. \u20135?\u19994?\u20998?\u26512?-5P\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.1 \u29616?\u26377?\u31454?\u20105?\u-32763?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.2\u28508?\u22312?\u31454?\u20105?\u-32763?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.3\u26367?\u20195?\u21697?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.4\u20379?\u24212?\u21830?\u-29784?\u20215?\u-28712?\u20215?\u-32515?\u21147?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.5\u-29395?\u20080?\u-32763?\u-32515?\u21147?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3. \u-28720?\u-31707?\u25351?\u26631?\u20998?\u26512?\u-248?\u27178?\u21521?&\u32437?\u21521?\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.1 \u-29406?\u21153?\u22522?\u30784?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2 \u-29406?\u21153?\u25253?\u-30616?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2.1 \u21033?\u28070?\u-30616?\u-30616?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2.2 \u-29372?\u20135?\u-29409?\u20538?\u-30616?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2.3 \u29616?\u-28207?\u27969?\u-30616?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.3 \u-29406?\u21153?\u25351?\u26631?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.3.1 \u20607?\u20538?\u-32515?\u21147?\u25351?\u26631?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.3.2 \u-31707?\u-28720?\u-32515?\u21147?\u25351?\u26631?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.3.3 \u30408?\u21033?\u-32515?\u21147?\u25351?\u26631?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.3.4 \u-29698?\u22530?\u28436?\u32451?: \u20225?\u19994?\u-28720?\u-31707?\u25351?\u26631?\u32437?\u21521?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.3.5 \u-29698?\u22530?\u28436?\u32451?\u-230? \u20225?\u19994?\u-28720?\u-31707?\u25351?\u26631?\u27178?\u21521?\u20998?\u26512?\u-248?\u20027?\u-30335?\u31454?\u20105?\u23545?\u25163?\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4. \u20225?\u19994?\u31454?\u20105?\u21147?\u20998?\u26512?SWOT\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.1 1Strength \u20248?\u21183?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.2 Weakness \u21155?\u21183?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.3 Opportunity \u26426?\u20250?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.4 Threat \u23041?\u-32575?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5. \u31454?\u20105?\u23545?\u25163?-\u21160?\u24577?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512? \u23453?\u27905?Joy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6. \u21046?\u-29790?\u20135?\u21697?\u-30268?\u21010?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.1 \u19994?\u21153?\u25112?\u30053?\u-30268?\u21010?\u30340?\u-28729?\u31243?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.2 \u21033?\u29992?Ansoff\u30697?\u-27083?\u24357?\u-30619?\u19994?\u21153?\u30446?\u26631?\u30340?\u24046?\u-29219?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.3 \u26696?\u20363?\u-230?\u32454?\u20998?\u24066?\u22330?\u30340?\u19994?\u21153?\u-29791?\u21010?\u27169?\u26495?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.4 \u32452?\u21512?\u-29201?\u26631?\u25490?\u24207?\u30340?\u20845?\u20010?\u27493?\u-25948?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.5 \u-29756?\u20272?\u-30335?\u32032?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.6 \u25972?\u21512?\u20026?\u20844?\u21496?\u32423?\u30340?\u-26503?\u30446?\u28165?\u21333?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.7 \u-28646?\u-28729?\u31649?\u-28589?\u31649?\u29702?\u20248?\u21270?\u-26503?\u30446?\u20248?\u20808?\u32423?\u25490?\u24207?\u21450?\u26102?\u-27148?\u23433?\u25490?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.8 \u20135?\u21697?\u32447?\u19994?\u21153?\u-29791?\u21010?\u27169?\u26495?\u-248?\u31034?\u20363?\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.9 \u21046?\u23450?\u20135?\u21697?\u-29201?\u26631?\u-30268?\u21010?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u22235?\u-28440?\u20998? Key Scenarios \u8211? \u20135?\u21697?\u32463?\u29702?\u24517?\u22791?\u30340?\u-28720?\u-31707?\u20915?\u31574?\u23454?\u25805?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. \u19978?\u24066?\u26102?\u-27148?\u25225?\u25321?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29698?\u22530?\u28436?\u32451?\u-230? \u26368?\u20339?\u19978?\u24066?\u26102?\u-27148?\u25225?\u25321?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. \u19978?\u24066?\u22320?\u28857?\u25225?\u25321?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29698?\u22530?\u28436?\u32451?: \u26368?\u20339?\u19978?\u24066?\u22320?\u28857?\u25225?\u25321?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3. \u30408?\u20111?\u24179?\u-30623?\u28857?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.1 \u-27392?\u21806?\u-28209?\u30340?\u30408?\u20111?\u24179?\u-30623?\u28857?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2 \u-27392?\u21806?\u-26467?\u30340?\u30408?\u20111?\u24179?\u-30623?\u28857?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.3 \u30446?\u26631?\u21033?\u28070?\u24179?\u-30623?\u28857?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.4 \u30408?\u20111?\u24179?\u-30623?\u28857?\u30340?\u28789?\u25935?\u24230?\u20998?\u26512?\u-230?\u20215?\u26684?\u21464?\u21270? ->\u30408?\u20111?\u24179?\u-30623?\u28857?\u21464?\u21270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23454?\u25112?\u28436?\u32451?\u-230? \u30408?\u20111?\u24179?\u-30623?\u28857?\u-29791?\u31639?/\u28789?\u25935?\u24230?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4. \u24211?\u23384?\u-26492?\u27979?\u19982?\u31649?\u29702?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.1 \u21160?\u24577?\u24211?\u23384?\u-26492?\u27979? VS. \u-26791?\u24577?\u24211?\u23384?\u-26492?\u27979?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.2 \u8220?\u23454?\u29616?\u8221?\u-26890?\u24211?\u23384?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5. \u-28720?\u31609?\u20915?\u31574?-Solver\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29698?\u22530?\u28436?\u32451?\u-230? Solver\u20915?\u31574?\u26368?\u20339?\u21270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6. \u29992?\u25143?\u-29693?\u30740?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.1 \u29992?\u25143?\u-29693?\u30740?\u30340?\u30446?\u30340?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.2 NPS\u-230? Net Promotion Score\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230? \u21326?\u20026?NPS\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 7. Feature\u20915?\u31574?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29698?\u22530?\u28436?\u32451?; \u22914?\u20309?\u25225?\u25321?\u20135?\u21697?Feature\u21462?\u-32243?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20116?\u-28440?\u20998? Move On \u8211? \u20135?\u21697?\u32463?\u29702?\u24517?\u22791?\u30340?\u31649?\u29702?\u25512?\u-28709?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230? \u32445?\u32422?\u-29850?\u23519?\u23616?\u-27265?NYPD\u27807?\u-28646?\u25216?\u24039?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. Fail often\u-244?Succeed Soon\u-248?\u22810?\u27425?\u23581?\u-29739?-\u22833?\u-29403?\u-244?\u26089?\u26085?\u25104?\u21151?\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?Webvan\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. 3E\u21407?\u21017?\u-230?\u21442?\u19982?Engagement\u12289?\u-30237?\u-28214?Explanation\u12289?Exciting\u28608?\u21169?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?\u20004?\u20010?\u24037?\u21378?/F-35\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3. \u20215?\u20540?\u32479?\u19968?\u-230?\u29992?\u25143?\u20215?\u20540?\u12289?\u20225?\u19994?\u21033?\u28070?\u12289?\u24178?\u31995?\u20154?\u21033?\u30410?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4. \u23453?\u27905?\u30340?\u20915?\u31574?\u-32134?\u26415?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20845?\u-28440?\u20998? Others \u8211?\u20135?\u21697?\u30340?\u22823?\u25968?\u25454?\u24605?\u32500?\u19982?\u24212?\u29992?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. \u26696?\u20363?\u20998?\u26512?\u-230? Google Flue Trend\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.1 \u22823?\u25968?\u25454?\u30340?\u26412?\u-29400?-\u22238?\u24402?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.2 \u22238?\u24402?\u20998?\u26512?\u-29756?\u20272?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.3 \u22823?\u25968?\u25454?\u20856?\u22411?\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.3.1 \u26696?\u20363?\u20998?\u26512?\u-230? Amazon\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.3.2 \u26696?\u20363?\u20998?\u26512?\u-230? Ten cent\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.3.3 \u26696?\u20363?\u20998?\u26512?\u-230? \u26497?\u-30266?\u-30254?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.4 \u22823?\u25968?\u25454?\u30340?\u8220?\u32570?\u-27017?\u8221?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u31206?\u-32767?\u24072?\u20171?\u32461?\b0\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u12304?\u-29774?\u24072?\u20171?\u32461?\u12305?\u8212?\u8212? \u31206?\u23431?\u20255?\u20808?\u29983?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u21407?\u20013?\u20852?\u20135?\u21697?\u32463?\u29702?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 IPD\u20307?\u31995?\u19987?\u23478?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20135?\u21697?\u25112?\u30053?\u21450?\u-30268?\u21010?\u19987?\u23478?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20135?\u21697?\u21019?\u26032?\u19982?\u31649?\u29702?\u19987?\u23478?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20135?\u21697?\u32452?\u21512?\u31649?\u29702?\u20248?\u21270?\u19987?\u23478?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30740?\u21457?\u25104?\u26412?\u31649?\u29702?\u21450?\u20248?\u21270?\u19987?\u23478?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28207?\u-30835?\u23454?\u29289?\u26399?\u26435?\u-248?Real Option\u-247?\u24212?\u29992?\u19987?\u23478?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20262?\u25958?\u21830?\u23398?\u-27038?\u-248?London Business School\u-247?MBA\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-26215?\u28207?\u22823?\u23398?MBA\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u12304?\u24037?\u20316?\u32463?\u21382?\u21450?\u19987?\u19994?\u-32564?\u26223?\u12305?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u31206?\u23431?\u20255?\u-32767?\u24072?\u26366?\u26381?\u21153?\u20110?\u20013?\u20852?\u-28646?\u20449?\u12289?\u-26402?\u-28646?\u20809?\u30005?\u12289?Alfa\u31561?\u30693?\u21517?\u20225?\u19994?\u-244?\u21382?\u20219?\u20135?\u21697?\u32463?\u29702?\u12289?\u-26503?\u30446?\u32463?\u29702?\u12289?\u-28440?\u-27160?\u32463?\u29702?\u12289?\u-29372?\u20135?\u31649?\u29702?\u32463?\u29702?\u31561?\u-32692?\u20301?\u-244?\u22312?\u-26938?\u25104?\u20135?\u21697?\u24320?\u21457?\u-248?IPD\u-247?\u20307?\u31995?\u12289?\u20135?\u21697?\u21019?\u26032?\u20307?\u31995?\u12289?\u30740?\u21457?\u25104?\u26412?\u31649?\u29702?\u19982?\u20248?\u21270?\u12289?\u20135?\u21697?\u25237?\u-29372?\u22238?\u25253?\u20998?\u26512?\u20197?\u21450?\u-28720?\u-31707?\u-28729?\u31243?\u20013?\u30340?\u25928?\u29575?\u25552?\u21319?\u12289?\u24037?\u20316?\u27969?\u31243?\u20248?\u21270?\u12289?\u32452?\u32455?\u26550?\u26500?\u-29693?\u25972?\u12289?\u-26503?\u30446?\u31649?\u29702?\u31561?\u-26490?\u22495?\u31215?\u32047?\u20102?\u20016?\u23500?\u30340?\u23454?\u25112?\u32463?\u-25972?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u31206?\u23431?\u20255?\u-32767?\u24072?\u26366?\u23601?\u-29701?\u20110?\u20122?\u27954?\u31532?\u19968?\u21830?\u23398?\u-27038?\u8212?\u8212?\u-26215?\u28207?\u22823?\u23398?\u12289?\u27431?\u27954?\u31532?\u19968?\u21830?\u23398?\u-27038?\u8212?\u8212?\u20262?\u25958?\u21830?\u23398?\u-27038?\u-244?\u25317?\u26377?\u24037?\u31185?\u21644?\u21830?\u31185?\u19968?\u27969?\u30340?\u23398?\u26415?\u-32564?\u26223?\u12290?\u22312?\u20135?\u21697?\u25112?\u30053?\u-30268?\u21010?\u12289?\u21019?\u26032?\u24605?\u32500?\u19982?\u31649?\u29702?\u12289?\u32467?\u26500?\u21270?\u24605?\u32500?\u12289?\u20135?\u21697?\u24066?\u22330?\u31574?\u21010?\u12289?\u20135?\u21697?\u32452?\u21512?\u31649?\u29702?\u12289?\u30740?\u21457?\u25104?\u26412?\u31649?\u29702?\u31561?\u26041?\u-26782?\u25317?\u26377?\u22831?\u23454?\u30340?\u29702?\u-29766?\u22522?\u30784?\u21450?\u23454?\u-29195?\u32463?\u-25972?\u-244?\u23588?\u20854?\u25797?\u-27265?\u23558?\u27431?\u32654?\u20808?\u-28709?\u30340?\u31649?\u29702?\u29702?\u-29766?\u12289?\u30693?\u-29754?\u20307?\u31995?\u12289?\u23454?\u-29195?\u32463?\u-25972?\u20197?\u31616?\u21333?\u26126?\u20102?\u30340?\u26041?\u24335?\u-28709?\u-30644?\u-27120?\u-28688?\u21644?\u-28720?\u29992?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u31206?\u23431?\u20255?\u-32767?\u24072?\u20973?\u20511?\u21313?\u20960?\u24180?\u30340?\u30740?\u21457?\u31649?\u29702?\u12289?\u20135?\u21697?\u31649?\u29702?\u23454?\u-29195?\u32463?\u-25972?\u24182?\u32467?\u21512?\u20262?\u25958?\u21830?\u23398?\u-27038?\u12289?\u21704?\u20315?\u21830?\u23398?\u-27038?\u12289?\u-26215?\u28207?\u22823?\u23398?\u31561?\u19990?\u30028?\u30693?\u21517?\u21830?\u23398?\u-27038?\u30340?\u20808?\u-28709?\u29702?\u-29766?\u-244?\u25104?\u21151?\u20027?\u25345?\u20102?\u20247?\u22810?\u20225?\u19994?\u30340?\u20135?\u21697?\u25112?\u30053?\u19982?\u-30268?\u21010?\u12289?\u20135?\u21697?\u21019?\u26032?\u19982?\u31649?\u29702?\u12289?\u24066?\u22330?\u31454?\u20105?\u20998?\u26512?\u12289?\u-32607?\u26435?\u25913?\u21046?\u12289?\u19978?\u24066?\u31574?\u21010?\u12289?\u20135?\u21697?\u25237?\u-29372?\u20998?\u26512?\u20197?\u21450?\u26576?\u-28211?\u28857?\u22269?\u20225?\u30340?\u21313?\u19977?\u20116?\u-30268?\u21010?\u31561?\u-28211?\u22823?\u-26503?\u30446?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u31206?\u23431?\u20255?\u-32767?\u24072?\u25797?\u-27265?\u32508?\u21512?\u24212?\u29992?PEST\u-248?\u25919?\u27835?\u12289?\u32463?\u27982?\u12289?\u31038?\u20250?\u12289?\u31185?\u25216?\u-247?\u12289?SWOT\u12289?\u27874?\u29305?\u20116?\u21147?5P\u12289?5C\u12289?\u20135?\u21697?\u32508?\u21512?\u25104?\u26412?\u-244?DFC-\u-26782?\u21521?\u25104?\u26412?\u30340?\u30740?\u21457?\u12289?\u-31523?\u28023?\u25112?\u30053?\u12289?\u29992?\u25143?\u20215?\u20540?\u22320?\u22270?\u12289?\u21830?\u19994?\u30011?\u24067?\u31561?\u30693?\u-29754?\u26694?\u26550?\u-244?\u32467?\u21512?\u8220?\u22823?\u25968?\u25454?\u24605?\u32500?\u8221?\u25104?\u21151?\u24110?\u21161?\u20247?\u22810?\u20225?\u19994?\u-30237?\u20915?\u20102?\u20135?\u21697?\u25112?\u30053?\u19982?\u-30268?\u21010?\u12289?\u21019?\u26032?\u24605?\u32500?\u19982?\u31649?\u29702?\u12289?\u20135?\u21697?\u32452?\u21512?\u31649?\u29702?\u12289?\u30740?\u21457?\u25104?\u26412?\u31649?\u29702?\u31561?\u26041?\u-26782?\u30340?\u-27154?\u-26472?\u12290?\u25285?\u24403?\u-26498?\u-27154?\u26399?\u-27148?\u-244?\u20854?\u19987?\u19994?\u-32515?\u21147?\u21644?\u25964?\u19994?\u31934?\u31070?\u28145?\u21463?\u22269?\u20869?\u22806?\u20225?\u19994?\u30340?\u22909?\u-29756?\u19982?\u-29788?\u21487?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u12304?\u25797?\u-27265?\u-26490?\u22495?\u12305?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20135?\u21697?\u25112?\u30053?\u19982?\u-30268?\u21010?\u12289?\u20135?\u21697?\u31649?\u29702?\u12289?\u24066?\u22330?\u31454?\u24773?\u20998?\u26512?\u12289?\u30740?\u21457?\u25104?\u26412?\u31649?\u29702?\u19982?\u20248?\u21270?\u12289?\u20135?\u21697?\u25237?\u-29372?\u22238?\u25253?\u20998?\u26512?\u12289?\u20135?\u21697?\u21019?\u26032?\u19982?\u31649?\u29702? \u12289?\u20135?\u21697?\u32452?\u21512?\u20915?\u31574?\u20998?\u26512?\u21450?\u20248?\u21270?\u12289?\u22810?\u-26503?\u30446?\u31649?\u29702?\u12289?IPD\u20307?\u31995?\u26500?\u24314?\u12289?\u30740?\u21457?\u22242?\u-27105?\u31649?\u29702?\u31561?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u12304?\u26680?\u24515?\u-29698?\u31243?\u12305?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12298?\u20135?\u21697?&\u30740?\u21457?\u-29406?\u21153?\u21450?\u25104?\u26412?\u31649?\u29702?\u-25896?\u32423?\u23454?\u21153?\u12299?\u12289?\u12298?\u20135?\u21697?\u21019?\u26032?\u24605?\u32500?\u22521?\u20859?\u21450?\u23454?\u25112?\u28436?\u32451?\u12299?\u12289?\u12298?\u25104?\u21151?\u30340?\u20135?\u21697?\u32463?\u29702?\u-25896?\u32423?\u23454?\u21153?\u12299?\u12289?\u12298?\u20135?\u21697?\u25112?\u30053?\u19982?\u-30268?\u21010?\u12299?\u12289?\u12298?\u20135?\u21697?\u31454?\u24773?\u20998?\u26512?\u-25896?\u32423?\u23454?\u21153?\u12299?\u12289?\u12298?\u30740?\u21457?PM\u24066?\u22330?\u24847?\u-29754?\u25552?\u21319?workshop\u12299?\u12289?\u12298?\u20135?\u21697?\u32463?\u29702?\u30340?\u21830?\u19994?\u21576?\u29616?\u21644?\u23459?\u-29774?\u12299?\u12289?\u12298?\u20135?\u21697?\u32452?\u21512?\u20915?\u31574?\u20998?\u26512?\u21450?\u20248?\u21270?\u12299?\u12289?\u12298?\u20135?\u21697?\u19978?\u24066?\u19982?\u-28672?\u24066?\u31649?\u29702?\u12299?\u12289?\u12298?\u20135?\u21697?\u-28720?\u-31707?\u20998?\u26512?\u19982?\u20915?\u31574?\u12299?\u12289?\u12298?\u-26938?\u25104?\u20135?\u21697?\u24320?\u21457?\u-248?IPD\u-247?\u31649?\u29702?\u20307?\u31995?\u26500?\u24314?\u12299?\u31561?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u12304?\u25480?\u-29698?\u-26418?\u26684?\u12305?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u31206?\u23431?\u20255?\u-32767?\u24072?\u30340?\u-29698?\u31243?\u31361?\u20986?\u23454?\u25112?\u24615?\u21644?\u21487?\u25805?\u20316?\u24615?\u-244?\u25797?\u-27265?\u24212?\u29992?\u22269?\u20869?\u22806?\u23454?\u-27067?\u26696?\u20363?\u-28709?\u-30644?\u20998?\u26512?\u23436?\u25104?\u29702?\u-29766?\u23548?\u20837?\u-244?\u20877?\u24341?\u23548?\u23398?\u21592?\u23558?\u29702?\u-29766?\u24037?\u20855?\u32467?\u21512?\u-32278?\u-29013?\u20225?\u19994?\u30340?\u23454?\u-27067?\u-27154?\u-26472?\u-244?\u-28781?\u20986?\u-31683?\u22320?\u23454?\u26045?\u26041?\u26696?\u-244?\u25104?\u21151?\u23558?\u-29698?\u19978?\u25152?\u23398?\u20869?\u23481?\u-28735?\u31227?\u21040?\u23454?\u-27067?\u24037?\u20316?\u20013?\u12290?\u20854?\u-29735?\u-29680?\u24189?\u-24872?\u30340?\u25480?\u-29698?\u-26418?\u26684?\u21644?\u-25896?\u25928?\u23454?\u29992?\u30340?\u-29698?\u31243?\u20869?\u23481?\u-244?\u28145?\u21463?\u23398?\u21592?\u21916?\u29233?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u12304?\u-28440?\u20998?\u21672?\u-29726?\u21450?\u22521?\u-29779?\u23458?\u25143?\u12305?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-26215?\u28207?\u26446?\u-27354?\u-29776?\u-26938?\u22242?\u12289?\u28145?\u22323?\u-28646?\u12289?\u28145?\u22323?\u22320?\u-27455?\u12289?\u32654?\u30340?\u-26938?\u22242?\u12289?\u30333?\u20113?\u30005?\u27668?\u12289?\u20043?\u27743?\u29983?\u29289?\u12289?\u24247?\u31435?\u21307?\u30103?\u12289?\u32593?\u26131?\u12289?\u27468?\u23572?\u22768?\u23398?\u12289?\u19996?\u23731?\u-26938?\u22242?\u12289?\u28023?\u20449?\u30005?\u22120?\u12289?\u31185?\u-24679?\u30005?\u22120?\u12289?TCL\u-26938?\u22242?\u12289?\u19968?\u30005?\u31185?\u25216?\u12289?\u29640?\u20255?\u-32607?\u20221?\u12289?\u27604?\u20122?\u-28694?\u-32607?\u20221?\u12289?\u22826?\u24179?\u27915?\u32593?\u32476?\u12289?\u21335?\u29627?\u-26938?\u22242?\u12289?\u20248?\u23398?\u22825?\u19979?\u12289?\u20339?\u22763?\u31185?\u25216?\u12289?\u24800?\u31243?\u30005?\u27668?\u12289?\u27743?\u-27160?\u27963?\u21147?\u12289?\u24191?\u19996?\u26085?\u20986?\u19996?\u26041?\u12289?\u26705?\u29790?\u-28646?\u20449?\u12289?\u-30337?\u21487?\u24503?\u20449?\u12289?\u28145?\u22323?\u20852?\u20896?\u26480?\u12289?\u23433?\u21513?\u23572?\u12289?\u24433?\u27468?\u31185?\u25216?\u12289?\u24464?\u24030?\u22885?\u20307?\u20013?\u24515?\u12289?\u26666?\u27954?\u-32684?\u-29734?\u-26938?\u22242?\u12289?\u-32130?\u-24872?\u29983?\u12289?\u20013?\u22269?\u30005?\u23376?\u31185?\u25216?\u-26938?\u22242?\u20844?\u21496?\u31532?\u21313?\u30740?\u31350?\u25152?\u12289?\u-24922?\u20811?\u-26650?\u23572?\u12289?\u19975?\u32593?\u12289?\u31185?\u20449?\u-28646?\u20449?\u12289?\u20013?\u-32214?\u27604?\u29305?\u12289?\u-30271?\u24247?\u20113?\u31185?\u25216?\u31561?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 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\u24456?\u26834?\u12289?\u25152?\u-29774?\u30340?\u20869?\u23481?\u23601?\u26159?\u25105?\u24819?\u-30335?\u30340?\u-244?\u22312?\u20182?\u30340?\u25351?\u23548?\u19979?\u-244?\u25105?\u20805?\u20998?\u-29788?\u-29754?\u21040?\u20102?\u-32278?\u24049?\u20135?\u21697?\u31649?\u29702?\u-28729?\u31243?\u20013?\u25152?\u23384?\u22312?\u30340?\u-27154?\u-26472?\u-244?\u25105?\u20197?\u21518?\u20250?\u26377?\u26356?\u22823?\u-28709?\u27493?\u30340?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4. \u-28646?\u-28729?\u26412?\u27425?\u22521?\u-29779?\u-244?\u21152?\u28145?\u20102?\u20135?\u21697?\u24320?\u21457?\u20013?\u23545?\u30740?\u21457?\u25104?\u26412?\u25511?\u21046?\u30340?\u29702?\u-30237?\u-244?\u23545?\u25104?\u26412?\u26377?\u20102?\u27604?\u-28797?\u19987?\u19994?\u30340?\u-29788?\u-29754?\u-244?\u24863?\u-29662?\u31206?\u-32767?\u24072?\u-255?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5. 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