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\u22521?\u-29779?\u21463?\u20247?:\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20844?\u21496?\u30340?\u-27392?\u21806?\u20154?\u21592?\u12289?\u-27392?\u21806?\u31649?\u29702?\u20154?\u21592?\u12289?\u24066?\u22330?\u31574?\u21010?\u20154?\u21592?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u-29698?\u31243?\u22823?\u32434?:\b0\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 1.\u20851?\u27880?\u24066?\u22330?\u12289?\u25552?\u21319?\u-27392?\u21806?\u19994?\u32489?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u20851?\u27880?\u-28211?\u28857?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u-27392?\u21806?\u21644?\u24066?\u22330?\u30340?\u21306?\u21035?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u-29693?\u30740?\u23545?\u-27392?\u21806?\u24037?\u20316?\u30340?\u20419?\u-28709?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 2.\u23547?\u25214?\u24066?\u22330?\u26426?\u20250?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u23439?\u-30270?\u29615?\u22659?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u-31707?\u-27392?\u29702?\u-29766?\u30340?\u28436?\u21464?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u29983?\u21629?\u21608?\u26399?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u23458?\u25143?\u-26880?\u27714?\u29702?\u-29766?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20225?\u19994?\u-32515?\u21147?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u-29693?\u30740?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 3.\u30830?\u23450?\u30446?\u26631?\u23458?\u25143?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u32454?\u20998?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u-29762?\u-29791?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u32452?\u21512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u23450?\u20301?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u23450?\u20215?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u-29693?\u30740?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 4.\u-31817?\u24471?\u23458?\u25143?\u-29788?\u21487?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u21697?\u29260?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24191?\u21578?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u28192?\u-28589?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20419?\u-27392?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u-29693?\u30740?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 5.\u20851?\u27880?\u31454?\u20105?\u23545?\u25163?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u23545?\u25163?\u26159?\u-29695?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u23450?\u20301?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u23547?\u25214?\u24046?\u24322?\u21270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 Outline:\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.Concerning the market and improving the selling achievement\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * The market\u8217?s focus\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * The differences between sales and marketing\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Market research builds the sales\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. Looking for opportunities in the market\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Analysis of macro-environment\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Theory development of marketing\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Product life cycle\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Customer\u8217?s needs theory\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Ability analysis of corporation\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Market research\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.Defining your target customers\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Market segmentation\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Product design\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Product mix\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Product location\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Price strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Market research\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.Obtaining customer\u8217?s approval\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Brand strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Advertising strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Channel strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Promotion strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Market research\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5.Keeping your eyes on your competitors\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Who is your competitor\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Market positioning\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Searching differences in the market\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u19987?\u23478?\u-32767?\u24072?\u20171?\u32461?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30001?\u30693?\u21517?\u19987?\u23478?\u-29774?\u25480?\u-244?\u-28720?\u29992?\u20247?\u22810?\u23454?\u25112?\u26696?\u20363?\u-244?\u28145?\u20837?\u27973?\u20986?\u21078?\u26512?\u-26946?\u28857?\u-27154?\u-26472?\u-244?\u27442?\u20102?\u-30237?\u-32767?\u24072?\u26356?\u22810?\u-29722?\u24773?\u-244?\u25964?\u-29705?\u-32268?\u30005?\u21672?\u-29726?\u12290?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u25105?\u-30335?\u25253?\u21517?\b0\par\pard\plain\s0\fi400\li0\ri0\plain\f0\fs22 \u21672?\u-29726?\u30005?\u-29731?\u-230?027-5111 9925 , 027-5111 9926\par\pard\plain\s0\fi400\li0\ri0\plain\f0\fs22 \u20540?\u29677?\u25163?\u26426?\u-230?18971071887    \u-28498?\u31665?\u-230?Service@mingketang.com\par}