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Marketing fundamentals\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Marketing evolutions\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Marketing classifications\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Marketing challenges\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 2. VPH introduction\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Components\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Importance\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Applications\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 3. Target (identification)\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Market segmentation\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Target identification\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 4. Consumer insight\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * What is insights\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * How to generate the consumer insights\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Persona\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 5. Competitive environment\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Competitive analysis\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Value proposition mapping\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6. Benefits / reasons to believe / discriminator\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * FABE\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Brand positioning description\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 7. Key success factors of VPH\b0\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 8. VPH based IMC\b0\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u23391?\u-32767?\u24072?\u20171?\u32461?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30001?\u30693?\u21517?\u19987?\u23478?\u-29774?\u25480?\u-244?\u-28720?\u29992?\u20247?\u22810?\u23454?\u25112?\u26696?\u20363?\u-244?\u28145?\u20837?\u27973?\u20986?\u21078?\u26512?\u-26946?\u28857?\u-27154?\u-26472?\u-244?\u27442?\u20102?\u-30237?\u-32767?\u24072?\u26356?\u22810?\u-29722?\u24773?\u-244?\u25964?\u-29705?\u-32268?\u30005?\u21672?\u-29726?\u12290?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u25105?\u-30335?\u25253?\u21517?\b0\par\pard\plain\s0\fi400\li0\ri0\plain\f0\fs22 \u21672?\u-29726?\u30005?\u-29731?\u-230?027-5111 9925 , 027-5111 9926\par\pard\plain\s0\fi400\li0\ri0\plain\f0\fs22 \u20540?\u29677?\u25163?\u26426?\u-230?18971071887    \u-28498?\u31665?\u-230?Service@mingketang.com\par}