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\u20114?\u21160?\u-230?\u20998?\u26512?\u19981?\u21516?\u19994?\u21153?\u25152?\u22788?\u30340?\u29983?\u21629?\u21608?\u26399?\u-244?\u20381?\u25454?\u26159?\u20160?\u20040?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-248?\u22235?\u-247?\u-26938?\u20013?\u24230?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20114?\u21160?\u-230?\u20998?\u32452?\u23545?\u20844?\u21496?\u21508?\u19994?\u21153?\u-28709?\u-30644?\u-26938?\u20013?\u24230?\u21644?\u24066?\u22330?\u32467?\u26500?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-248?\u20116?\u-247?\u26631?\u26438?\u20998?\u26512?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u-230?\u19975?\u-28506?\u-28738?\u12289?\u19990?\u-32684?\u22320?\u20135?\u12289?\u25307?\u21830?\u-27402?\u-30644?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20114?\u21160?\u-230?\u20998?\u32452?\u21015?\u20986?\u21508?\u-30644?\u19994?\u25110?\u-32763?\u19994?\u21153?\u30340?\u22269?\u20869?\u22806?\u26631?\u26438?\u20225?\u19994?\u21450?\u20854?\u25104?\u21151?\u30340?\u-30616?\u29616?\u22312?\u21738?\u-28212?\u-225?\u21738?\u20123?\u22320?\u26041?\u21487?\u20197?\u20511?\u-28044?\u-244?\u21738?\u20123?\u22320?\u26041?\u21487?\u20197?\u-28217?\u21462?\u24046?\u24322?\u21270?\u31574?\u30053?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-248?\u20845?\u-247?\u-30644?\u19994?\u25104?\u21151?\u20851?\u-27346?\u-30335?\u32032?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20114?\u21160?\u-230?\u26681?\u25454?\u26631?\u26438?\u20998?\u26512?\u-244?\u20998?\u32452?\u-29784?\u-29766?\u20844?\u21496?\u25152?\u22788?\u-30644?\u19994?\u30340?\u25104?\u21151?\u20851?\u-27346?\u-30335?\u32032?\u26159?\u20160?\u20040?\u-225?\u26412?\u20225?\u19994?\u-29217?\u22312?\u-30644?\u19994?\u25104?\u21151?\u20851?\u-27346?\u-30335?\u32032?\u30340?\u-30616?\u29616?\u22914?\u20309?\u-225?\u28982?\u21518?\u26681?\u25454?\u24046?\u-29219?\u20998?\u26512?\u25552?\u20986?\u30456?\u24212?\u23545?\u31574?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2\u20869?\u-28440?\u20225?\u19994?\u29615?\u22659?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2.1\u29616?\u26377?\u19994?\u21153?\u20998?\u26512?\u19982?\u-29756?\u20272?\u-230?\u27874?\u22763?\u-26497?\u30697?\u-27083?\u20998?\u26512?\u12289?GE\u30697?\u-27083?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u-230?\u22825?\u22320?\u-30644?\u12289?\u30000?\u31168?\u25165?\u12289?\u27719?\u20247?\u27700?\u22788?\u29702?\u12289?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20114?\u21160?\u-29784?\u-29766?\u-230?\u20844?\u21496?\u29616?\u26377?\u19994?\u21153?\u22914?\u20309?\u-29756?\u20272?\u-244?\u22914?\u20309?\u20570?\u21152?\u27861?\u21152?\u27861?\u21512?\u24182?\u27861?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2.2\u32467?\u26500?\u20998?\u26512?\u-230?\u23458?\u25143?\u32467?\u26500?\u12289?\u19994?\u21153?\u32467?\u26500?\u12289?\u22320?\u21306?\u32467?\u26500?\u12289?\u30408?\u21033?\u32467?\u26500?\u12289?\u20135?\u21697?\u32467?\u26500?\u31561?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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SWOT\u20998?\u26512?\u19982?\u25112?\u30053?\u-28663?\u25321?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20114?\u21160?\u-29784?\u-29766?\u-230?\u32467?\u21512?\u22806?\u-28440?\u29615?\u22659?\u21644?\u20869?\u-28440?\u29615?\u22659?\u-244?\u20998?\u32452?\u23545?\u21508?\u31181?\u19994?\u21153?\u-28709?\u-30644?SWOT\u20998?\u26512?\u-244?\u24182?\u19988?\u25552?\u20986?\u23545?\u31574?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.4\u26696?\u20363?\u-230?\u26705?\u-28694?\u20122?\u12289?\u-31627?\u-32079?\u23453?\u20856?\u12289?\u22825?\u22363?\u29983?\u29289?\u12289?\u19996?\u-28817?\u12289?\u20975?\u-28694?\u30005?\u21147?\u12289?\u27719?\u20247?\u27700?\u22788?\u29702?\u12289?\u22823?\u32654?\u22269?\u-27067?\u12289? \u20315?\u23665?\u22825?\u22320?\u-30644?\u12289?\u21335?\u28023?\u26234?\u-26480?\u-28738?\u12289?\u23665?\u19996?\u32418?\u22826?\u-27085?\u12289?\u27827?\u21335?\u30000?\u31168?\u25165?\u31561?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22235?\u12289?\u25112?\u30053?\u21629?\u-26472?\u-248?\u20108?\u-247?\u-230?\u25105?\u20204?\u23558?\u24448?\u21738?\u-28212?\u21435?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.1\u25112?\u30053?\u-29201?\u24452?\u30340?\u-28663?\u25321?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.1.1\u19971?\u31181?\u22686?\u-27265?\u-29201?\u24452?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.1.2\u20135?\u19994?\u-27394?\u21457?\u23637?\u-29201?\u24452?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.1.3\u-28820?\u22411?\u-29201?\u24452?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.1.4\u21830?\u19994?\u27169?\u24335?\u-29762?\u-29791?\u19982?\u21019?\u26032?\u-248?\u19987?\u-26472?\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.1.5\u25112?\u30053?\u22320?\u22270?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20114?\u21160?\u-29784?\u-29766?\u-230?\u-29784?\u-29766?\u26412?\u20844?\u21496?\u30340?\u25112?\u30053?\u-29201?\u24452?\u21253?\u25324?\u21738?\u20123?\u-225?\u20026?\u20160?\u20040?\u-225?\u-28709?\u-32756?\u21046?\u23450?\u20844?\u21496?\u30340?\u25112?\u30053?\u22320?\u22270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.2\u25112?\u30053?\u26041?\u26696?\u-29756?\u20272?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.3\u20351?\u21629?\u19982?\u24895?\u26223?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.4\u24635?\u20307?\u19994?\u21153?\u25112?\u30053?\u-28663?\u25321?\u19982?\u-29756?\u20272?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.4.1\u24635?\u20307?\u19994?\u21153?\u32452?\u21512?\u25112?\u30053?\u-248?\u29616?\u26377?\u19994?\u21153?\u21644?\u26410?\u26469?\u19994?\u21153?\u12289?\u21457?\u23637?\u-26502?\u24207?\u31561?\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.4.2\u20135?\u21697?\u25112?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.4.3\u23458?\u25143?\u25112?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.4.4\u21306?\u22495?\u25112?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.5\u25112?\u30053?\u23450?\u20301?\u-248?\u20135?\u19994?\u12289?\u21830?\u19994?\u12289?\u21306?\u22495?\u12289?\u23458?\u25143?\u12289?\u31454?\u20105?\u31561?\u23450?\u20301?\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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