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2.\u20351?\u29992?\u23458?\u25143?\u25968?\u25454?\u21644?\u25216?\u26415?\u23454?\u29616?\u20010?\u24615?\u21270?\u30340?\u20851?\u-27346?\u26041?\u27861?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.\u23454?\u-27067?\u26696?\u20363?\u20998?\u26512?\u-230?\u19968?\u23478?\u20225?\u19994?\u22914?\u20309?\u-28646?\u-28729?\u20010?\u24615?\u21270?\u-31707?\u-27392?\u25552?\u21319?\u-27392?\u21806?\u-26467?\u21644?\u23458?\u25143?\u21442?\u19982?\u24230?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.\u26696?\u20363?\u20998?\u26512?\u-230?Netflix\u22914?\u20309?\u-28646?\u-28729?\u20010?\u24615?\u21270?\u25512?\u-31920?\u31639?\u27861?\u23454?\u29616?\u20869?\u23481?\u23450?\u21046?\u21644?\u29992?\u25143?\u28385?\u24847?\u24230?\u30340?\u25552?\u21319?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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3.CRM\u22312?\u25552?\u21319?\u23458?\u25143?\u24544?\u-29734?\u24230?\u21644?\u22686?\u21152?\u20132?\u21449?\u-27392?\u21806?\u26426?\u20250?\u26041?\u-26782?\u30340?\u20851?\u-27346?\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.\u23454?\u-27067?\u26696?\u20363?\u20998?\u26512?\u-230?\u19968?\u23478?\u20225?\u19994?\u22914?\u20309?\u-28646?\u-28729?CRM\u31995?\u32479?\u23454?\u29616?\u23458?\u25143?\u20851?\u31995?\u30340?\u26377?\u25928?\u31649?\u29702?\u21644?\u-31707?\u-27392?\u27963?\u21160?\u30340?\u20010?\u24615?\u21270?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?Salesforce\u22914?\u20309?\u21033?\u29992?CRM\u25216?\u26415?\u25552?\u21319?\u-27392?\u21806?\u22242?\u-27105?\u30340?\u25928?\u29575?\u21644?\u23458?\u25143?\u26381?\u21153?\u-29400?\u-28209?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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3.CLV\u22312?\u20248?\u21270?\u23458?\u25143?\u25237?\u-29372?\u21644?\u-31707?\u-27392?\u31574?\u30053?\u26041?\u-26782?\u30340?\u20851?\u-27346?\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.\u23454?\u-27067?\u26696?\u20363?\u20998?\u26512?\u-230?\u19968?\u23478?\u20225?\u19994?\u22914?\u20309?\u-28646?\u-28729?CLV\u27169?\u22411?\u-29754?\u21035?\u-25896?\u20215?\u20540?\u23458?\u25143?\u24182?\u21046?\u23450?\u20010?\u24615?\u21270?\u-31707?\u-27392?\u31574?\u30053?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?Amazon\u22914?\u20309?\u-28646?\u-28729?CLV\u20998?\u26512?\u21644?\u-26492?\u27979?\u23454?\u29616?\u25345?\u32493?\u22686?\u-27265?\u21644?\u29992?\u25143?\u24544?\u-29734?\u24230?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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3.CDP\u22312?\u20010?\u24615?\u21270?\u-31707?\u-27392?\u21644?\u23458?\u25143?\u20307?\u-25972?\u25552?\u21319?\u20013?\u30340?\u20851?\u-27346?\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.\u23454?\u-27067?\u26696?\u20363?\u20998?\u26512?\u-230?\u19968?\u23478?\u20225?\u19994?\u22914?\u20309?\u-28646?\u-28729?CDP\u25972?\u21512?\u22810?\u28192?\u-28589?\u25968?\u25454?\u24182?\u23454?\u29616?\u20010?\u24615?\u21270?\u30340?\u23458?\u25143?\u27807?\u-28646?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?Adobe Experience Platform\u22914?\u20309?\u21033?\u29992?CDP\u23454?\u29616?\u20840?\u26041?\u20301?\u30340?\u20010?\u24615?\u21270?\u20307?\u-25972?\u21644?\u-31707?\u-27392?\u27963?\u21160?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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3.\u25968?\u25454?\u-25999?\u21160?\u30340?\u-31707?\u-27392?\u31574?\u30053?\u21644?\u20010?\u24615?\u21270?\u25512?\u-31920?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.\u23454?\u-27067?\u26696?\u20363?\u20998?\u26512?\u-230?\u19968?\u23478?\u20225?\u19994?\u22914?\u20309?\u-28646?\u-28729?\u25968?\u25454?\u20998?\u26512?\u23454?\u29616?\u31934?\u20934?\u-31707?\u-27392?\u21644?\u-26492?\u27979?\u23458?\u25143?\u-26880?\u27714?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?Google\u22914?\u20309?\u21033?\u29992?\u29983?\u25104?\u24335?AI\u25216?\u26415?\u25552?\u20379?\u20010?\u24615?\u21270?\u30340?\u24191?\u21578?\u25512?\u-31920?\u21644?\u25628?\u32034?\u20307?\u-25972?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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\u-24892?\u26519?\u-32767?\u24072?\u22312?\u20140?\u19996?\u-29409?\u-29405?\u21672?\u-29726?\u19994?\u21153?\u26399?\u-27148?\u-244?\u20063?\u26159?\u20140?\u19996?\u23545?\u22806?\u25968?\u23383?\u21270?\u22521?\u-29779?\u30340?\u20027?\u-30335?\u-29409?\u-29405?\u20154?\u20043?\u19968?\u12290?\u24635?\u32467?\u27719?\u24635?\u20102?\u20140?\u19996?\u20108?\u21313?\u20313?\u24180?\u25968?\u23383?\u21270?\u30340?\u26041?\u27861?\u-29766?\u21644?\u20135?\u21697?\u20307?\u31995?\u8212?\u20140?\u19996?\u25968?\u26234?\u20379?\u24212?\u-27394?\u-244?\u24182?\u19982?\u20013?\u22269?\u20449?\u-28646?\u-27038?\u12289?\u20013?\u29289?\u-32684?\u31561?\u-32684?\u-30590?\u20986?\u29256?\u20102?\u12298?\u25968?\u23383?\u21270?\u-28820?\u22411?\u26032?\u-31997?\u24335?-\u25968?\u26234?\u20379?\u24212?\u-27394?\u30333?\u30382?\u20070?\u12299?\u-244?\u21516?\u26102?\u25226?\u20140?\u19996?\u22810?\u24180?\u25968?\u26234?\u21270?\u22312?\u19994?\u21153?\u-26490?\u22495?\u-31683?\u22320?\u30340?\u26041?\u27861?\u-29766?/\u23454?\u-29195?/\u-32515?\u21147?\u25972?\u21512?\u25104?\u20102?\u8220?1+6\u8221?\u30340?\u25968?\u26234?\u20135?\u21697?\u20307?\u31995?\u-248?\u28085?\u30422?\u25968?\u26234?\u25216?\u26415?\u24179?\u21488?\u12289?\u25968?\u26234?\u-28217?\u-29395?\u12289?\u21327?\u21516?\u30740?\u21457?\u12289?\u26234?\u-32515?\u26234?\u-28640?\u12289?\u20840?\u22495?\u-27394?\u25509?\u12289?\u20215?\u20540?\u26381?\u21153?\u12289?\u19968?\u20307?\u21270?\u20379?\u24212?\u-27394?\u-247?\u-244?\u-28820?\u21270?\u25104?\u20102?\u21487?\u20197?\u23545?\u22806?\u-28781?\u20986?\u30340?\u25968?\u26234?\u21270?\u-28820?\u22411?\u26041?\u27861?\u21644?\u-32515?\u21147?/\u-29372?\u28304?\u20307?\u31995?\u12290?\u20808?\u21518?\u25903?\u25745?\u20132?\u20184?\u20102?Top1-2\u21697?\u29260?\u20225?\u19994?/\u-26890?\u21806?\u20225?\u19994?/\u-28706?\u-27391?\u20225?\u19994?\u25972?\u20307?\u25968?\u23383?\u21270?/\u26234?\u-32515?\u21270?\u-26503?\u30446?\u12289?\u26576?\u22269?\u23478?\u32423?\u24320?\u21457?\u21306?\u25968?\u23383?\u32463?\u27982?\u20135?\u19994?\u22253?\u-26503?\u30446?\u12289?Top2\u-32214?\u31354?\u21046?\u-28640?\u25972?\u20307?\u26234?\u-32515?\u21270?\u-26503?\u30446?\u12289?Top3\u-28826?\u20225?\u-31707?\u-27392?\u26234?\u-32515?\u21270?\u24314?\u-29762?\u12289?Top3\u-28334?\u19994?\u-26938?\u22242?\u25972?\u20307?\u26234?\u-32515?\u21270?\u-26503?\u30446?\u12289?Top3\u26381?\u-30523?\u25968?\u23383?\u21270?\u25112?\u30053?\u12289?Top3\u26032?\u-32515?\u28304?\u20004?\u-28818?\u-28826?\u28192?\u-28589?\u26234?\u-32515?\u21270?\u-26503?\u30446?\u12289?Top2\u-32214?\u21496?\u26234?\u-32515?\u19994?\u21153?\u20013?\u21488?\u24314?\u-29762?\u31561?\u25972?\u20307?\u25968?\u23383?\u21270?\u-30268?\u21010?+\u25968?\u23383?\u21270?\u24314?\u-29762?\u30340?\u-26503?\u30446?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-24892?\u26519?\u-32767?\u24072?\u22312?\u-27073?\u-28212?/\u20140?\u19996?\u26102?\u-29409?\u-29405?\u-28729?\u22810?\u20010? AI \u26234?\u-32515?\u20013?\u21488?&\u20915?\u31574?\u24341?\u25806?/\u20135?\u19994?\u20114?\u-32684?\u32593?\u24179?\u21488?/\u-26938?\u22242?\u32423?\u19994?\u21153?\u20013?\u21488?\u30340?\u25645?\u24314?\u21644?\u-28720?\u-31707?\u32463?\u-25972?\u-244?\u26366?\u22312?AI\u20135?\u21697?\u-28440?\u-27160?\u21442?\u19982?AI\u20013?\u21488?Neu Foundry/Neu Dynamic \u31561?\u30340?\u26500?\u24314?\u-29762?\u-29791?\u21644?\u25512?\u24191?\u-244?\u20063?\u26159?\u20140?\u19996?\u26234?\u-28640?\u20113?\u24179?\u21488?\u30340?\u26550?\u26500?\u24072?\u-244?\u20027?\u23548?\u-29762?\u-29791?\u20102?\u26234?\u-28640?\u20113?\u30340?\u27969?\u-28646?\u27169?\u22359?\u12289?AI\u27169?\u22359?\u31561?\u12290?\u22312?\u-27073?\u-28212?\u26102?\u20027?\u23548?\u-27073?\u-28212?LBS\u24179?\u21488?\u21450?Telematics\u24179?\u21488?/\u20135?\u21697?\u30340?\u-30268?\u21010?\u12289?\u26500?\u24314?\u21644?\u-28720?\u-31707?\u12289?\u25512?\u24191?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-24892?\u26519?\u-32767?\u24072?\u20316?\u20026?\u25968?\u23383?\u21270?\u21672?\u-29726?\u19987?\u23478?\u-244?\u-24892?\u26519?\u-32767?\u24072?\u20063?\u22312?\u25112?\u30053?&\u21464?\u-26775?\u31649?\u29702?\u-26490?\u22495?\u26377?\u20016?\u23500?\u32463?\u-25972?\u12290?\u29087?\u24713?\u21069?\u27839?\u21464?\u-26775?\u31649?\u29702?\u-244?\u22810?\u27425? 0 \u21040? 1 \u20027?\u23548?\u20114?\u-32684?\u32593?\u12289?\u20581?\u24247?\u12289?\u23478?\u23621?\u12289?\u-28207?\u-30835?\u31561?\u-30644?\u19994?\u25968?\u23383?\u21270?\u-28820?\u22411?\u-229?\u29087?\u24713?\u20174?\u25112?\u30053?\u21040?\u24066?\u22330?\u20998?\u23618?/\u29992?\u25143?\u30740?\u31350?/ \u20135?\u21697?\u-30268?\u21010?/\u-28720?\u-31707?\u20998?\u-30237?/\u21697?\u29260?&\u24066?\u22330?\u25512?\u24191?\u31561?\u29615?\u-32126?\u-244?\u20197? Top-\u-226?down + Bottom-\u-226?up \u22810?\u32500?\u-30254?\u24230?\u26469?\u26500?\u31569?\u20225?\u19994?\u26680?\u24515?\u31454?\u20105?\u21147?\u12290?\u26366?\u20219?\u22810?\u23478?\u20013?\u32654?\u19978?\u24066?\u20225?\u19994?\u25968?\u23383?\u21270?/\u26234?\u-32515?\u21270?\u-28820?\u22411?\u-25896?\u31649?\u-26498?\u-27154?\u-244?\u-32386?\u-29777?\u26234?\u24935?\u-26890?\u21806?\u-30644?\u19994?\u19987?\u23478?\u-244?\u-27073?\u-28212?TMIC\u-26498?\u-27154?\u-244?2011 \u-27073?\u-28212?\u-26938?\u22242?\u24180?\u24230?\u30333?\u30382?\u20070?\u20316?\u-32763?\u-244?\u12298?\u-27073?\u-28212?\u21830?\u19994?\u-29756?\u-29766?\u12299?\u29305?\u32422?\u25776?\u31295?\u20154?\u-248?\u22914?\u32654?\u-32607?/A\u-32607?\u19978?\u24066?\u20844?\u21496?\u23452?\u20449?\u-26938?\u22242?\u12289?\u21516?\u20161?\u22530?\u12289?\u-26498?\u23478?\u23478?\u23621?\u12289?\u27915?\u27827?\u-26938?\u22242?\u12289?\u-28419?\u24066?\u20029?\u20154?\u12289?\u20116?\u31918?\u28082?\u12289?\u21513?\u21033?\u27773?\u-28826?\u12289?\u19977?\u19968?\u-28211?\u24037?\u31561?\u-247?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-24892?\u26519?\u-32767?\u24072?\u29087?\u24713?\u25968?\u23383?\u21270?\u-28720?\u-31707?\u31649?\u29702?\u-244?\u26366?\u20027?\u23548?\u-27073?\u-28212?\u31995?\u26085?\u27963?\u25968?\u20159?\u20114?\u-32684?\u32593?\u24179?\u21488?\u-244?\u22810?\u20010?\u30005?\u21830?\u24179?\u21488?\u-248?\u22825?\u29483?/\u20140?\u19996?/\u-32049?\u23425?\u26131?\u-29395?\u31561?\u-247?\u12289?O2O \u31867?\u24179?\u21488?\u-248?\u24180? GMV100 \u20159?+\u-244? \u21547?\u20135?\u21697?+\u26381?\u21153?\u-244?\u19978?\u21315?\u-27160?\u24215?\u-247?\u30340?\u-28720?\u-31707?\u20307?\u31995?\u25645?\u24314?/\u19994?\u21153?\u20013?\u21488?\u31649?\u29702?\u-244?\u32447?\u19978?\u32447?\u19979?\u32479?\u31609?\u-244?\u-28646?\u-28729?(\u22242?\u-27105?\u25645?\u24314?+\u22686?\u-27265?\u26694?\u26550?+\u29992?\u25143?\u24314?\u27169?+\u22330?\u26223?\u20998?\u23618?+\u25968? \u25454?\u-28720?\u-31707?)\u31561?\u22810?\u26041?\u23454?\u26045?\u-244?\u23454?\u29616?\u19994?\u21153?\u20013?\u21488?\u20869?\u23481?/\u29992?\u25143?/\u24179?\u21488?/\u27963?\u21160?/\u25968?\u25454?\u26377?\u26426?\u32467?\u21512?\u30340?\u22810?\u32500?\u-28720?\u-31707?\u30697?\u-27083?\u-244?\u-28738?\u25104?\u19994?\u21153?\u30446?\u26631?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-24892?\u26519?\u-32767?\u24072?\u26366?\u19982?\u20013?\u22269?\u20154?\u27665?\u22823?\u23398?\u19968?\u-29321?\u-244?\u25645?\u24314?\u20154?\u22823?\u25968?\u23383?\u21270?\u-29698?\u31243?\u20307?\u31995?\u-244?\u20197?\u21450?\u20849?\u21516?\u-28709?\u-30644?\u25968?\u23383?\u21270?\u26041?\u27861?\u-29766?\u30340?\u30740?\u31350?\u12290?\u20316?\u20026?\u20140?\u19996?\u25968?\u23383?\u21270?\u22521?\u-29779?\u-29409?\u-29405?\u20154?\u20043?\u19968?\u-244?\u25972?\u29702?\u20986?1+6\u25968?\u23383?\u21270?\u26041?\u27861?\u-29766?\u20307?\u31995?\u12289?\u20197?\u21450?\u-29307?\u-28729?200\u20010?\u20140?\u19996?\u-32278?\u-29013?\u21644?\u22806?\u-28440?\u25968?\u26234?\u21270?\u26696?\u20363?\u-244?\u20808?\u21518?\u20026?\u21271?\u22823?\u12289?\u20154?\u22823?\u12289?\u31038?\u31185?\u-27038?\u30340?\u25968?\u23383?\u21270?\u-25896?\u31649?\u29256?\u12289?CMO\u29677?\u31561?\u25480?\u-29698?\u-244?\u-31817?\u24471?\u29677?\u20027?\u20219?\u12289?\u23398?\u29983?\u30340?\u22810?\u-26503?\u22909?\u-29756?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-24892?\u26519?\u-32767?\u24072?\u20063?\u26159?\u-32684?\u24819?/\u20140?\u19996?\u20869?\u-28440?\u-29788?\u-29759?\u-29774?\u24072?\u-244?\u-31817?\u24471?\u-28729?\u20845?\u-30337?\u26684?\u29595?\u32511?\u24102?\u-29788?\u-29759?\u-244?\u25317?\u26377?\u-25896?\u32423?\u32463?\u27982?\u24072?\u-32692?\u31216?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26680?\u24515?\u21672?\u-29726?\u-26503?\u30446?\u20869?\u23481?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1\u12289?\u26576?\u21315?\u20159?\u32508?\u21512?\u22411?\u-26938?\u22242?\u20135?\u19994?\u25968?\u23383?\u21270?\u-30268?\u21010?\u-230?\u20174?\u20840?\u29699?\u29615?\u22659?\u12289?\u22269?\u20869?\u32463?\u27982?\u12289?\u24314?\u31569?\u-30644?\u19994?\u12289?\u-26938?\u22242?\u25112?\u30053?\u31561?\u23618?\u-26782?\u20998?\u26512?\u-244?\u24418?\u25104?\u20135?\u19994?\u25968?\u23383?\u21270?\u21457?\u23637?\u29615?\u22659? \u20174?\u-26938?\u22242?\u20135?\u19994?\u25968?\u23383?\u21270?\u29616?\u29366?\u12289?\u-27154?\u-26472?\u12289?\u-26880?\u27714?\u24402?\u32435?\u20998?\u26512?\u-244?\u24418?\u25104?\u20135?\u19994?\u25968?\u23383?\u21270?\u21457?\u23637?\u24418?\u21183?\u20998?\u26512?\u20135?\u19994?\u25968?\u23383?\u21270?\u21457?\u23637?\u30340?\u25351?\u23548?\u24605?\u24819?\u12289?\u21457?\u23637?\u23450?\u20301?\u12289?\u21457?\u23637?\u30446?\u26631?\u12289?\u21457?\u23637?\u21407?\u21017?\u-244?\u24418?\u25104?\u24635?\u20307?\u21457?\u23637?\u24605?\u-29201?\u8212?\u24418?\u25104?\u8220?\u24067?\u28857?\u12289?\u-28706?\u32447?\u12289?\u25104?\u-26782?\u12289?\u26500?\u20307?\u8221?\u30340?\u20135?\u19994?\u25968?\u23383?\u21270?\u21457?\u23637?\u24067?\u23616?\u-229?\u-30268?\u21010?\u20102?\u24320?\u23637?\u32452?\u32455?\u26426?\u21046?\u24314?\u-29762?\u12289?\u25968?\u26234?\u24179?\u21488?\u24314?\u-29762?\u12289?\u25968?\u26234?\u21697?\u29260?\u21319?\u32500?\u12289?\u25968?\u23383?\u29983?\u24577?\u25552?\u21319?\u12289?\u25968?\u23383?\u20135?\u19994?\u22521?\u-32590?\u31561?\u20845?\u22823?\u31867?\u-28211?\u28857?\u24037?\u31243?\u21644?24\u-26503?\u-28211?\u28857?\u20219?\u21153?\u-229?\u-30268?\u21010?\u20102?\u-26938?\u22242?\u20135?\u19994?\u25968?\u23383?\u21270?\u20013?\u-27265?\u26399?\u21457?\u23637?\u-29201?\u24452?\u12289?\u8220?\u21313?\u22235?\u20116?\u8221?\u28378?\u21160?\u23454?\u26045?\u-30268?\u21010?\u21644?\u25237?\u-29372?\u20272?\u31639?\u-229?\u-30268?\u21010?\u20102?\u-26938?\u22242?\u20135?\u19994?\u25968?\u23383?\u21270?\u21457?\u23637?\u30340?\u20445?\u-26980?\u25514?\u26045?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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