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\u24066?\u22330?\u29615?\u22659?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20027?\u-30335?\u30446?\u26631?\u24066?\u22330?\u23450?\u20301?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-31707?\u-27392?4P(\u20135?\u21697?\u12289?\u20215?\u26684?\u12289?\u-28646?\u-29201?\u12289?\u20419?\u-27392?)\u32452?\u21512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u31454?\u20105?\u23545?\u25163?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 SWOT\u25972?\u21512?\u20998?\u26512?\u19982?\u23545?\u31574?\u30697?\u-27083?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u19994?\u21153?\u20248?\u20808?\u24615?\u-29756?\u20215?\u-230?\u21560?\u24341?\u21147?\u8212?\u31454?\u20105?\u21147?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u31574?\u30053?\u-29778?\u-26472?\u19982?\u31574?\u30053?\u-29756?\u20272?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22522?\u20110?\u20215?\u20540?\u-27394?\u30340?\u19994?\u21153?\u27169?\u22411?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u22235?\u21333?\u20803?\u-230?\u31574?\u30053?\u-28738?\u25104?-\u23548?\u20837?\u24179?\u-30623?\u-29791?\u20998?\u21345?\u30340?\u32489?\u25928?\u31649?\u29702?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20027?\u-30335?\u32489?\u25928?\u25351?\u26631? (KPI) \u-28663?\u-29790?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 KPI \u22914?\u20309?\u-28209?\u21270?\u25165?\u21487?\u20197?\u26377?\u25928?\u-30623?\u-28209?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-26490?\u20808?\u25351?\u26631?\u19982?\u-31683?\u21518?\u25351?\u26631?\u30340?\u23450?\u20041?\u19982?\u-28720?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12300?\u24179?\u-30623?\u-29791?\u20998?\u21345?\u12301?\u22235?\u22823?\u26500?\u-26782?\u20027?\u-30335?\u32489?\u25928?\u25351?\u26631?(KPI)\u-30237?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-26498?\u23458?\u-26782? \u-230? \u20027?\u-30335?\u30446?\u26631?\u24066?\u22330?\u-28663?\u23450?\u26041?\u24335?\u-244?\u-31707?\u-27392? 4P \u-244?\u25112?\u30053?\u30446?\u26631?\u26680?\u24515?\u25351?\u-27512?\u-29790?\u23450?\u12289?\u19994?\u21153?\u31649?\u29702?\u30340?\u25351?\u26631?\u-29790?\u23450?\u12289?\u22914?\u20309?\u24314?\u26500?\u-26498?\u23458?\u20215?\u20540?\u20307?\u31995?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u27969?\u31243?\u-26782? \u-230?\u21019?\u26032?\u27969?\u31243?\u12289?\u-31707?\u-28720?\u27969?\u31243?\u12289?\u21806?\u21518?\u26381?\u21153?\u27969?\u31243?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u21592?\u24037?\u-26782? \u-230?\u20154?\u21147?\u24320?\u21457?\u12289?\u20154?\u21147?\u25253?\u20607?\u12289?\u20154?\u21147?\u32500?\u25345?\u30446?\u26631?\u12289?\u24635?\u21153?\u30446?\u26631?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29406?\u21153?\u-26782? \u-230? \u20225?\u19994?\u25972?\u20307?\u-29406?\u21153?\u-28720?\u20316?\u30340?\u25351?\u26631?\u30340?\u-29790?\u23450?\u-244?\u-26501?\u31526?\u21512?\u-32607?\u19996?\u30340?\u26399?\u26395?\u21644?\u32463?\u-31707?\u-29791?\u21010?\u12289?\u32463?\u-31707?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20116?\u21333?\u20803?\u-230?\u26500?\u24314?\u20225?\u19994?\u25112?\u30053?\u22320?\u22270?-KPI\u23450?\u21046?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u21457?\u23637?\u31574?\u30053?\u30446?\u26631?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u21457?\u23637?\u19982?\u-29756?\u-28663?\u20851?\u-27346?\u32489?\u25928?\u25351?\u26631?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24314?\u26500?KPI\u30340?\u22240?\u26524?\u20851?\u31995?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20381?\u25454?\u20851?\u-27346?\u25104?\u21151?\u22240?\u32032?\u21457?\u23637?\u-30644?\u21160?\u26041?\u26696?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24314?\u26500?KPT\u30340?\u22240?\u26524?\u20851?\u31995?\u-244?\u24418?\u25104?\u20225?\u19994?\u29420?\u20855?\u31454?\u20105?\u21147?\u30340?\u25112?\u30053?\u22320?\u22270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29790?\u23450?\u25351?\u-27512?\u30446?\u26631?\u20540?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u25311?\u23450?\u-30644?\u21160?\u26041?\u26696?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u31532?\u20116?\u21333?\u20803?\u-230?\u25191?\u-30644?\u20225?\u19994?\u25112?\u30053?\u22320?\u22270?-KPI\u20998?\u-30237?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20844?\u21496?\u30446?\u26631?\u22914?\u20309?\u20998?\u21040?\u21508?\u-28440?\u-27160?\u-244?\u21508?\u-28440?\u-27160?\u30446?\u26631?\u22914?\u20309?\u20998?\u21040?\u21508?\u-32692?\u20301?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28440?\u-27160?\u19994?\u21153?\u-28211?\u28857?\u12290?\u30830?\u23450?\u-28509?\u20123?\u22240?\u32032?\u19982?\u20844?\u21496?\u19994?\u21153?\u30456?\u20114?\u24433?\u21709?\u-229?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30830?\u23450?\u19994?\u21153?\u26631?\u20934?\u12290?\u23450?\u20041?\u25104?\u21151?\u30340?\u20851?\u-27346?\u-30335?\u32032?\u-244?\u28385?\u-29261?\u19994?\u21153?\u-28211?\u28857?\u25152?\u-26880?\u30340?\u31574?\u30053?\u25163?\u27573?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30830?\u23450?\u20851?\u-27346?\u19994?\u32489?\u25351?\u26631?\u-244?\u21028?\u26029?\u19968?\u-26503?\u19994?\u32489?\u26631?\u20934?\u26159?\u21542?\u-28738?\u21040?\u30340?\u23454?\u-27067?\u22240?\u32032?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22914?\u20309?\u-27512?\u23545?\u19981?\u21516?\u-32692?\u20301?\u-28709?\u-30644?\u30446?\u26631?\u20998?\u-30237?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u21046?\u23450?\u30446?\u26631?\u23436?\u25104?\u-30644?\u21160?\u30340?\u-29791?\u21010?\u20043?\u27493?\u-25948?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u25972?\u20307?\u30446?\u26631?\u20307?\u31995?\u21270?\u12289?\u24443?\u24213?\u21270?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20845?\u21333?\u20803?\u-230?\u25345?\u32493?\u25913?\u21892?\u25216?\u24039?-\u32489?\u25928?\u-26782?\u-29688?\u19982?\u-29756?\u20272?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30446?\u26631?\u30340?\u25191?\u-30644?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26085?\u24120?\u31649?\u29702?\u30340?\u-31683?\u23454?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30446?\u26631?\u-28738?\u25104?\u31649?\u29702?\u19982?\u-29756?\u20272?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u32489?\u25928?\u-29756?\u20272?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u32489?\u25928?\u-29756?\u20272?\u30340?\u30450?\u28857?\u19982?\u22240?\u24212?\u23545?\u31574?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u32489?\u25928?\u25913?\u21892?\u19982?\u32489?\u25928?\u21457?\u23637?\u-26782?\u-29688?\u25216?\u24039?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u32489?\u25928?\u25913?\u-28709?\u-26782?\u-29688?\u19982?\u21518?\u32493?\u-28675?\u-29142?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u32489?\u25928?\u-26782?\u-29688?\u25216?\u24039?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u32489?\u25928?\u-26782?\u-29688?\u30340?\u-28709?\u-30644?\u27493?\u-25948?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u32489?\u25928?\u-26782?\u-29688?\u30340?\u27880?\u24847?\u20107?\u-26503?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28795?\u23548?\u21592?\u24037?\u20010?\u20154?\u32489?\u25928?\u21457?\u23637?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20462?\u27491?\u30446?\u26631?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29756?\u20272?\u20043?\u21518?\u-230?\u32489?\u25928?\u25552?\u-25896?\u-29791?\u21010?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u21016?\u-32767?\u24072?\u20171?\u32461?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23398?\u21382?\u19982?\u29616?\u-32692?\u-230?\u21488?\u28286?\u25919?\u27835?\u22823?\u23398?\u27861?\u24459?\u31995?\u27605?\u19994?\u-244?MBA \u20986?\u29983?\u-230?\u21488?\u28286?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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