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\u-3988?\u20225?\u19994?\u20998?\u26512?\u-32278?\u-29013?\u-30644?\u19994?\u21608?\u26399?\u30340?\u22235?\u20010?\u32500?\u24230?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u19977?\u-29698?\u-230?\u20225?\u19994?\u29983?\u21629?\u21608?\u26399?\u20998?\u26512?\u21644?\u32463?\u-31707?\u23545?\u31574?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-30644?\u19994?\u21457?\u23637?\u29983?\u21629?\u21608?\u26399?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22522?\u26412?\u20998?\u26512?\u24037?\u20855?: BCG\u30697?\u-27083?\u30340?\u24310?\u23637? / SWOT\u20998?\u26512?\u24037?\u20855?\u30340?\u21152?\u24378?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23545?\u20225?\u19994?\u21457?\u23637?\u21608?\u26399?\u30340?\u28145?\u24230?\u29702?\u-30237?: \u-26402?\u-28818?\u25928?\u24212? / \u31532?\u19968?\u24615?\u21407?\u29702? / \u31532?\u20108?\u26354?\u32447?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24403?\u21069?\u22269?\u-27067?\u25216?\u26415?\u21457?\u23637?\u-29301?\u21183?\u21644?\u25968?\u23383?\u21270?\u-28820?\u22411?\u28010?\u28526?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u19977?\u21608?\u26399?\u21512?\u24182?\u-30266?\u-30254? \u8211? \u21069?\u19977?\u-29698?\u25171?\u-28646?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u22235?\u-29698?\u-230?\u20225?\u19994?\u24895?\u26223?\u12289?\u20351?\u21629?\u21644?\u32463?\u-31707?\u25112?\u30053?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?\u26102?\u20195?\u21464?\u-28735?\u30340?\u28145?\u21051?\u24433?\u21709?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 i.\u24895?\u26223?\u-230?\u20570?\u20160?\u20040? WHAT\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 ii.\u20351?\u21629?\u-230?\u-29695?\u26469?\u20570? WHO\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iii.\u25112?\u30053?\u-230?\u24590?\u20040?\u20570? HOW\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iv.\u25112?\u26415?\u-230?\u26102?\u-27148?\u12289?\u22320?\u28857?\u12289?\u30446?\u26631? WHEN/WHERE/WHICH\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 v.\u22797?\u30424?\u-230?\u30693?\u-29754?\u-31741?\u21462?\u21644?\u20215?\u20540?\u-30270?\u25552?\u28860? IF...THEN\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?\u24895?\u26223?\u19981?\u-32515?\u-32463?\u31163?\u19977?\u22823?\u21608?\u26399?\u30340?\u20998?\u26512? \u8211? \u21069?\u19977?\u-29698?\u30701?\u26242?\u22797?\u20064?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?\u20225?\u19994?\u20351?\u21629?\u21644?\u32452?\u32455?\u32463?\u-31707?\u32467?\u26500?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 i.\u20844?\u21496?\u26159?\u-29695?\u30340?? \u8211? \u29616?\u20195?\u20844?\u21496?\u27835?\u29702?\u32467?\u26500?\u31616?\u20171?\u12289?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 ii.\u20140?\u19996?AB\u-32607?\u26696?\u20363?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iii.\u-27073?\u-28212?\u21512?\u20249?\u20154?\u26696?\u20363?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?\u21160?\u24577?\u25112?\u30053?\u30340?\u22810?\u20010?\u23618?\u27425?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 i.\u20225?\u19994?\u25112?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 ii.\u19994?\u21153?\u-248?\u24066?\u22330?\u-247?\u25112?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iii.\u-32692?\u-32515?\u25112?\u30053?\u-230?\u20154?\u25165?\u12289?\u21697?\u29260?\u12289?\u-29406?\u21153?\u8230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?TOC\u29702?\u-29766?\u30340?S&T\u20915?\u31574?\u26641?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 i.\u20027?\u-30335?\u23618?\u27425?\u-230?PMB\u25112?\u30053?\u124?\u25112?\u26415?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 ii.\u26680?\u24515?\u-28613?\u-28783?\u-30237?\u-28214?\u-230?\u24517?\u-30335?\u20551?\u-29762? \u25112?\u30053? \u24182?\u-30644?\u20551?\u-29762?1 \u24182?\u-30644?\u20551?\u-29762?2 \u25112?\u26415? \u20805?\u20998?\u20551?\u-29762?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iii.\u24310?\u23637?\u-230?OKR\u25112?\u30053?\u30446?\u26631?\u20998?\u-30237?\u32467?\u26500?\u27169?\u22411?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20116?\u-29698?\u-230?OKR\u28608?\u27963?\u-32278?\u32452?\u32455?\u27963?\u21147?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?OKR\u30340?\u23450?\u20041?\u21644?\u30456?\u20851?\u22522?\u26412?\u27010?\u24565?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 i.\u30446?\u26631?\u31649?\u29702?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 ii.\u20851?\u-27346?\u32467?\u26524?\u21644?\u20851?\u-27346?\u-30644?\u21160?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iii.\u25112?\u30053?\u30446?\u26631?\u21644?\u25112?\u26415?\u20998?\u-30237? \u8211? \u31532?\u22235?\u-29698?\u30693?\u-29754?\u22797?\u20064?\u22238?\u-26498?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?OKR\u30340?\u28145?\u21051?\u20225?\u19994?\u25991?\u21270?\u24433?\u21709?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 i.OKR\u26159?\u23545?\u20225?\u19994?\u25104?\u21592?\u30340?\u30103?\u24840?\u21644?\u28608?\u27963?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 ii.OKR\u22521?\u20859?\u20225?\u19994?\u25104?\u20154?\u21592?\u24037?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?OKR\u21644?KPI\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 i.\u20004?\u21608?\u-28720?\u21160?\u30340?\u24605?\u32500?\u-230?\u8220?\u25171?\u32593?\u29699?\u8221?\u21644?\u8220?\u-25896?\u23572?\u22827?\u8221?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 ii.KPI\u30340?\u20248?\u21183?\u21644?\u24330?\u30149?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iii.OKR\u30340?\u25191?\u-30644?\u-26946?\u28857?\u21644?\u25361?\u25112?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iv.KPI\u21644?OKR\u32452?\u21512?\u20915?\u31574?\u27169?\u22411?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?OKR\u-31683?\u22320?\u25512?\u-30644?\u24037?\u20855?\u8220?\u19971?\u21073?\u19979?\u22825?\u23665?\u8221?\u31616?\u20171?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 i.\u20010?\u20154?\u21644?\u20844?\u21496?\u30446?\u26631?\u26364?\u-27072?\u32599?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 ii.\u30446?\u26631?\u-28209?\u21270?\u20061?\u23467?\u26684?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iii.\u24895?\u26223?\u-25999?\u21160?\u30340?\u-30644?\u21160?\u-30268?\u21010?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iv.\u30446?\u26631?\u21327?\u21516?\u22797?\u30424?\u26041?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 v.\u21452?\u21608?\u22797?\u30424?\u-29776?\u24405?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 vi.\u21830?\u19994?\u27169?\u24335?\u19977?\u-30335?\u32032?\u24341?\u-26490?\u30340?IT\u26500?\u26550?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 vii.OKR\u32467?\u21512?KPI\u20154?\u25165?\u22521?\u20859?\u21644?\u-32765?\u26680?\u27169?\u22411?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20845?\u-29698?\u-230?\u-28209?\u23376?\u26102?\u20195?\u30340?\u32452?\u32455?\u21464?\u-26775?\u21644?\u21019?\u26032?\u31649?\u29702?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?\u-28209?\u23376?\u26102?\u20195?\u21644?\u29275?\u-26497?\u26102?\u20195?\u30340?\u31649?\u29702?\u29305?\u24449?\u24046?\u24322?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 i.\u-28209?\u23376?\u26102?\u20195?\u23450?\u20041?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 ii.\u-28209?\u23376?\u26680?\u24515?\u27010?\u24565?\u31616?\u20171?\u-230?\u28044?\u29616?\u12289?\u-29245?\u-28735?\u12289?\u-28209?\u23376?\u32416?\u32544?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iii.\u31649?\u29702?\u23398?\u-26490?\u22495?\u26680?\u24515?\u29702?\u24565?\u30340?\u21464?\u21270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3988?\u20102?\u-30237?\u32452?\u32455?\u30340?\u21464?\u-26775?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 i.\u26126?\u20857?\u20271?\u26684?\u30340?\u32452?\u32455?\u26500?\u22411?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 ii.\u25935?\u25463?\u32452?\u32455?\u30340?\u23450?\u20041?\u21644?\u-29756?\u20215?\u30697?\u-27083?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 iii.\u23398?\u20064?\u22411?\u32452?\u32455?\u30340?\u29305?\u24449?\u-30335?\u32032?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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