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\u23450?\u-28209?\u23450?\u24615?\u20998?\u26512?\u27861?\u30340?\u20248?\u32570?\u28857?\u20998?\u26512?\u22522?\u26412?\u-29693?\u30740?\u24037?\u20855?\u30340?\u27010?\u24565?\u21450?\u20351?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 JTBD\u20135?\u21697?\u30495?\u27491?\u20351?\u21629?/\u-26498?\u23458?\u24453?\u23436?\u25104?\u20219?\u21153?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-248?\u22902?\u26132?\u26696?\u20363?\u-247?\u22914?\u20309?\u-28657?\u-28729?\u-29693?\u30740?\u21457?\u25496?\u30495?\u27491?\u30340?\u-26880?\u27714?\u28857?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u21516?\u29702?\u24515?\u22320?\u22270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u21033?\u30410?\u30456?\u20851?\u-32763?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-26490?\u20808?\u29992?\u25143?\u30340?\u20215?\u20540?\u29992?\u25143?\u-26880?\u27714?\u28857?\u30340?\u27719?\u24635?\u19982?\u24605?\u-32765?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u29992?\u25143?\u32454?\u20998?\u30340?\u-28663?\u25321?\u26041?\u24335?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u27934?\u23519?\u21450?\u25366?\u25496?\u29992?\u25143?\u-26880?\u27714?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-248?\u29992?\u25143?\u-29761?\u-29688?\u26041?\u27861?\u28436?\u32451?\u-247?\u-28646?\u-28729?\u23454?\u-27067?\u28436?\u32451?\u20307?\u-25972?\u-27154?\u-26472?\u-29762?\u-29791?\u21450?\u19982?\u20256?\u32479?\u-29693?\u30740?\u26041?\u24335?\u30340?\u21306?\u21035?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30446?\u30340?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20102?\u-30237?\u27934?\u23519?\u22312?\u25972?\u20010?\u21019?\u26032?\u-28729?\u31243?\u20013?\u30340?\u-28211?\u-30335?\u24615?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u27934?\u23519?\u21450?\u-29693?\u30740?\u30340?\u26041?\u27861?\u31867?\u22411?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u21019?\u26032?\u20013?\u30340?\u-29693?\u30740?\u19982?\u20256?\u32479?\u-29693?\u30740?\u30340?\u21306?\u21035?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23398?\u20250?\u22914?\u20309?\u21435?\u29702?\u-30237?\u20320?\u30340?\u23458?\u25143?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23581?\u-29739?\u-29761?\u-29688?\u27861?\u30340?\u20248?\u28857?\u21644?\u25216?\u24039?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28781?\u20986?\u25104?\u26524?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29693?\u30740?\u-27154?\u21367?\u25552?\u32434?\u21450?\u23567?\u32452?\u-29761?\u-29688?\u-29776?\u24405?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20108?\u27493?\u-230?DEFINE\u23450?\u20041?\u-27154?\u-26472?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-27154?\u-26472?\u23450?\u20041?\u24037?\u20855?\u21450?\u26041?\u27861?\u29992?\u25143?\u30011?\u20687?\u-248?Persona\u-247?\u20154?\u29289?\u-30254?\u-32142?\u21019?\u24314?\u26041?\u27861?\u21450?\u24847?\u20041?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23458?\u25143?\u26053?\u31243?\u22320?\u22270?\u-248?Customer Journey Map\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u21450?\u26381?\u21153?\u-31523?\u22270?\u-248?Service Blueprint\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 10\u31181?\u20851?\u-27346?\u26102?\u21051?\u21019?\u26032?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.\u25300?\u-25896?\u27874?\u23792?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.\u22635?\u24179?\u27874?\u-29641?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.\u20248?\u21270?\u20851?\u-27346?\u26102?\u21051?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.\u20964?\u22836?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5.\u-29575?\u23614?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.\u24310?\u20280?\u20307?\u-25972?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 7.\u-29197?\u-28729?\u20307?\u-25972?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 8.\u-28211?\u25490?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 9.\u26234?\u-32515?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 10.\u24443?\u24213?\u-28211?\u-29762?\u21452?4\u27493?\u20998?\u26512?\u27861?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 10\u31181?\u20851?\u-27346?\u26102?\u21051?\u21019?\u26032?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-30270?\u28857?\u24037?\u20855?\u21450?\u-27154?\u-26472?\u23450?\u20041?\u24037?\u20855?\u20351?\u29992?\u21450?\u26102?\u26426?Point of View\u21450?HMW\u24037?\u20855?\u20351?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24037?\u20855?\u28436?\u32451?\u23458?\u25143?\u26053?\u31243?\u22320?\u22270?\u32472?\u21046?\u21450?\u-30270?\u28857?\u-27154?\u-26472?\u23450?\u20041?\u24037?\u20855?\u32451?\u20064?\u21160?\u25163?\u23454?\u-29195?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30446?\u30340?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20219?\u20309?\u20135?\u21697?\u-28419?\u19981?\u21487?\u-32515?\u28385?\u-29261?\u25152?\u26377?\u23458?\u25143?\u30340?\u-26880?\u27714?\u-244?\u21033?\u29992?\u29992?\u25143?\u30011?\u20687?\u25214?\u21040?\u20027?\u-30335?\u20851?\u27880?\u30340?\u20960?\u31867?\u23458?\u25143?\u20154?\u32676?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28646?\u-28729?\u27969?\u31243?\u21270?\u-244?\u24037?\u20855?\u21270?\u30340?\u26041?\u24335?\u25506?\u32034?\u20135?\u21697?\u20351?\u29992?\u-29201?\u24452?\u-244?\u20197?\u27492?\u-29754?\u21035?\u26426?\u20250?\u28857?\u21450?\u20869?\u-28440?\u21327?\u-29693?\u26426?\u21046?\u26159?\u21542?\u32570?\u22833?\u25110?\u20887?\u20313?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28646?\u-28729?\u25506?\u32034?\u25214?\u21040?\u24453?\u-30237?\u20915?\u30340?\u-27154?\u-26472?\u21040?\u24213?\u26159?\u20160?\u20040?\u-248?POV\u-247?,\u20197?\u27492?\u26469?\u20915?\u23450?\u25552?\u20379?\u20160?\u20040?\u26679?\u30340?\u20135?\u21697?\u25110?\u26381?\u21153?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28781?\u20986?\u25104?\u26524?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u29992?\u25143?\u30011?\u20687?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23458?\u25143?\u26053?\u31243?\u22320?\u22270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 POV\u22522?\u30784?\u-30270?\u28857?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u19977?\u27493?\u-230?IDEATE\u21019?\u24847?\u26500?\u24605?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u21019?\u24847?\u26500?\u24819?\u24037?\u20855?\u21450?\u26041?\u27861?\u22836?\u-32495?\u-26418?\u26292?(Brain-storming)\u21450?\u21407?\u21017?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26242?\u32531?\u-29756?\u-29766?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24322?\u24819?\u22825?\u24320?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20511?\u-26472?\u21457?\u25381?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u19981?\u-30335?\u-29231?\u-26472?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u19968?\u20154?\u19968?\u27425?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22270?\u25991?\u24182?\u-31998?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22810?\u22810?\u30410?\u21892?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22522?\u26412?\u26041?\u27861?\u21407?\u21017?\u21450?\u28436?\u32451?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30446?\u30340?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26681?\u25454?\u23450?\u20041?\u30340?\u-27154?\u-26472?\u-28217?\u29992?\u20849?\u21019?\u24037?\u20855?\u24471?\u20986?\u-30237?\u20915?\u26041?\u26696?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28781?\u20986?\u25104?\u26524?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20135?\u21697?\u-30237?\u20915?\u26041?\u26696?\u30340?\u28857?\u23376?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u22235?\u12289?\u20116?\u27493? PROTOTYPE\u24555?\u-28641?\u21407?\u22411?+TEST\u27979?\u-29739?\u-28691?\u20195?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24555?\u-28641?\u21407?\u22411?\u24037?\u20855?\u21450?\u26041?\u27861?MVP\u26368?\u23567?\u21151?\u-32515?\u24615?\u21407?\u22411?\u30340?\u23450?\u20041?\u21450?\u20351?\u29992?\u22330?\u26223?\u26089?\u22833?\u-29403?\u26089?\u25104?\u21151?\u21450?\u-28691?\u20195?\u24847?\u20041?\u30340?\u29702?\u-30237?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u25925?\u20107?\u26495?\u21407?\u22411?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22810?\u26448?\u26009?\u22330?\u26223?\u21407?\u22411?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-30254?\u-32142?\u25198?\u28436?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22810?\u26041?\u27861?\u28436?\u32451?\u22810?\u31181?\u21407?\u22411?\u26041?\u27861?\u28436?\u32451?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u30446?\u30340?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24341?\u20837?\u20135?\u21697?\u28216?\u25103?\u21270?\u24605?\u32500?\u-244?\u23398?\u20064?\u22914?\u20309?\u20351?\u29992?\u26368?\u23567?\u21487?\u-30644?\u24615?\u30011?\u24067?\u21450?\u21407?\u22411?\u-28691?\u20195?\u30340?\u20215?\u20540?\u20307?\u29616?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28781?\u20986?\u25104?\u26524?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22810?\u31181?\u26041?\u24335?\u30340?\u20135?\u21697?\u21407?\u22411?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26368?\u32456?\u27169?\u25311?\u-29201?\u28436?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23567?\u32452?\u25104?\u26524?\u27719?\u25253?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23567?\u32452?\u-27148?\u20132?\u27969?\u21450?\u-27154?\u-26472?\u31572?\u30097?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u29579?\u-32767?\u24072?\u20171?\u32461?\b0\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u-29774?\u24072?\u31616?\u20171?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24037?\u20316?\u22346?\u24341?\u23548?\u24072? \u29579?\u26195?\u19996? 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